Indian Cricketer Rinku Singh Invests Rs 1.9 Crore in Nutrition Brand BeastLife at ₹120 Crore Valuation

• ByStartupStory     |    April 15, 2025

BeastLife, a fast-growing Indian fitness and nutrition brand, has secured Rs 1.9 crore in funding from Indian cricketer Rinku Singh, valuing the company at ₹120 crore. The investment marks a significant endorsement from the sports community and strengthens the brand’s commitment to delivering clean, reliable, and effective nutritional supplements.

Founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, BeastLife operates as an online-first platform that offers a wide range of sports nutrition and bodybuilding supplements, including protein powders, BCAAs, creatine, multivitamins, and innovative products like roti protein mix designed to increase protein intake in everyday meals.

The brand’s core mission is to empower individuals to achieve their fitness goals and break boundaries—a vision that has resonated deeply with Rinku Singh. According to a press release issued by BeastLife, “Rinku chose to actively support its growth by investing in the company & using its platform to raise awareness about the importance of clean, reliable & effective supplements within the athlete community.”

In a statement, Rinku Singh said, “BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.”

BeastLife’s products, including the Pro Concentrate Whey Protein with Ultrasorb Tech, are engineered to deliver superior absorption, muscle recovery, and performance, meeting the demands of modern athletes with carefully selected, scientifically backed ingredients.

The startup had previously raised $479K in an angel round, and this latest investment by Rinku Singh not only boosts its capital but also its credibility in the Indian fitness market. The brand has already clocked Rs 50 crore in GMV with positive EBITDA within just over a year of operations. It is currently tracking an Annual Recurring Revenue (ARR) of ₹80 crore GMV, while keeping performance marketing costs at just 15%—highlighting strong operational efficiency.

The equity structure of BeastLife includes Gaurav Taneja holding a 40% stake, Raj Vikram Gupta with 15%, Mamaearth Co-founder Varun Alagh holding 30%, and 15% reserved for ESOPs.

Based in Gurugram, BeastLife competes in a dynamic and growing industry alongside players like MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth. However, its founder-led, science-backed approach, combined with strategic celebrity investment, places it in a unique position to scale.

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