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Hardik Pandya Launches Premium Performance Wear Line Exclusively on FanCode Shop

• ByStartupStory     |    July 22, 2024

Indian cricket sensation Hardik Pandya has unveiled his brand identity along with a premium range of performance wear, which will be exclusively available on FanCode Shop. The launch event held in Mumbai showcased the stylish collection, reflecting Pandya’s dynamic personality and athletic prowess. This new venture aims to forge a deeper connection with fans and foster a sense of community.

The first drop of the collection is now available on FanCode Shop and includes t-shirts, vests, polos, shorts, and jackets. The apparel range has been handpicked by Pandya, who was deeply involved in the entire process, from design inputs to the selection of fabrics and color swatches. Designed for both casual wear and high-intensity workouts, the fabrics are lightweight, breathable, and flexible, ensuring maximum comfort and durability. Multiple drops will follow throughout the year, introducing new designs and products, including polos and joggers.

Speaking about the launch, Hardik Pandya said, “I really wanted to create something that embodies my journey and connects with today’s youth who are unstoppable despite what life throws at them. I am excited to see this come alive with the performance wear range with FanCode Shop. By launching the identity and the range that I personally use and believe in, I feel like I’m sharing a piece of my daily routine and philosophy with my fans. I hope fans will enjoy wearing this as much as I’ve enjoyed creating it!”

Yannick Colaco, co-founder of FanCode, expressed his excitement about the collaboration. “We are thrilled to bring the Hardik Pandya brand to everyone. As one of the fittest athletes and an inspiring national icon, Hardik’s journey resonates with people from all walks of life. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts and athletes but also to young fans and admirers who look up to Hardik.”

FanCode Shop, the merchandise and licensing arm of FanCode, will handle the end-to-end product and customer experience, manufacturing, logistics, customer care, and marketing. Since its inception, FanCode Shop has been the official merchandise partner for ICC Men’s T20 World Cup 2024, ICC Men’s ODI World Cup 2023. It also offers fan merchandise of popular teams like Manchester City, Juventus, Barcelona and PSG.

During the IPL, FanCode Shop built and managed official Mega Stores for number of different IPL teams – Rajasthan Royals, Punjab Kings, Kolkata Knight Riders, Gujarat Titans, and Sunrisers Hyderabad.

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