Merger and Acquisition

Graphy Expands Its Creator Ecosystem with Acquisition of Scenes Community Platform

• ByStartupStory     |    June 22, 2023

Graphy, an Unacademy Group company, has announced its acquisition of Singapore-based community platform Scenes, as part of its strategic move to strengthen its leadership position in the creator economy. The acquisition aims to enhance Graphy’s offerings and expand its reach in the creator ecosystem.

Sumit Jain, Co-founder and CEO of Graphy, expressed the significance of the acquisition, stating, “The acquisition of Scenes is a strategic move aimed at strengthening our leadership position in the creator economy. Scenes has built a robust community platform for creators, and this acquisition aligns with our vision of helping creators and educators build and scale their online knowledge business.”

Scenes is a community management platform that provides creators with an all-in-one solution for overseeing, moderating, and monetizing their communities. It empowers creators to sell digital products, organize events, and process payments.

Varun Mayya, Co-founder and CEO of Scenes, shared his excitement about the acquisition, saying, “Scenes has been an exciting journey. We’ve partnered with a lot of large creators and businesses over the years. The Scenes product and customers could not have found a better home than Graphy.”

Graphy, owned by Unacademy, is a Software-as-a-Service (SaaS) platform for creators and educators, helping them grow their online brand and business. The platform enables users to launch online courses and promote them through personalized websites and mobile apps.

This latest acquisition follows Graphy’s acquisition of SaaS platform Spayee for $25 million in 2021, further solidifying its position in the creator economy.

Unacademy, the parent company of Graphy, has been focused on achieving group-level profitability. Unacademy Co-founder and CEO Gaurav Munjal stated that Graphy witnessed revenue growth of 68% to Rs 30 crore. Unacademy reported a loss of Rs 2,848 crore for FY 2022, with losses widening by 85% compared to the previous fiscal year.

The terms of the Scenes acquisition, including the deal size, were not disclosed. Graphy’s continued expansion and strategic acquisitions indicate its commitment to supporting creators and educators in building and scaling their online knowledge businesses.

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