Good Glamm Group Strengthens Digital Commerce Foothold with ONDC Integration

• ByStartupStory     |    December 12, 2023

The Good Glamm Group, the largest conglomerate in South Asia for content creation, commerce, and community engagement, proudly announces its integration into the Open Network for Digital Commerce (ONDC) as a direct seller. This strategic alliance signifies a substantial expansion for the Good Glamm Group within India’s ever-evolving digital commerce arena. T Koshy, MD and CEO at ONDC, expressed satisfaction, stating, “The Good Glamm Group can now reach a wider customer base nationwide, while offering expanded choices for buyers on the Network.”

The ONDC, an initiative backed by the Government of India, aims to revolutionize the digital commerce landscape by establishing a unified network empowering businesses, particularly small and medium enterprises (SMEs), to seamlessly connect with consumers. Sukhleen Aneja, CEO of Good Brands Co., Good Glamm Group, highlighted their commitment, saying, “We look forward to leveraging the ONDC Network’s capabilities to enhance our digital reach and provide an exceptional shopping experience to our customers.”

This move underscores the Good Glamm Group’s dedication to innovation and its mission of delivering top-notch beauty and personal care products to consumers. Furthermore, it exemplifies how Direct-to-Consumer (D2C) brands can leverage the ONDC Network’s potential for their benefit. As the Group embarks on this venture, it reaffirms its dedication to excellence and aims to contribute to the growth of India’s digital commerce ecosystem.

The Good Glamm Group’s participation in the ONDC Network aims to create multiple consumer touchpoints through innovative strategies, expanding their brand division, which encompasses renowned brands like MyGlamm, St.Botanica, Organic Harvest, Sirona Hygiene, and The Moms Co. This integration promises an even wider array of offerings and diversity for consumers within the Network.

Established in 2021, the Good Glamm Group, founded by Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi, represents South Asia’s pioneering DTC beauty unicorn. Backed by prominent investors, the Group holds a substantial offline presence and leverages its digital ecosystem to drive DTC growth and innovation.

As the Good Glamm Group progresses with ONDC, it remains dedicated to inclusive beauty and aims to enhance consumers’ lives through positive content and connections, fostering meaningful engagements within the community.

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