Good Glamm Group and GoKwik Partner to Expand COD Serviceability Pan India and Minimize RTO

• ByStartupStory     |    April 13, 2023

Good Glamm Group, the South Asian beauty and personal care conglomerate, has partnered with GoKwik, India’s largest enabler in the eCommerce space, to expand cash-on-delivery (COD) serviceability across the country and minimize the risk of Return to Origin (RTO). With brands such as MyGlamm, The Moms Co, and St Botanica under its umbrella, Good Glamm Group deals with multimillion transactions every day, the majority of which is COD.

GoKwik will use its intelligent solutions backed by technology and data science to ensure robust RTO protection and unlock further growth potential for Good Glamm Group. It will help the startup expand its COD serviceability deeper into tier three and four cities and remote towns of the country.

Manan Jain, Group Chief Growth Officer of Good Glamm Group, said, “Partnering with GoKwik has allowed us to enhance our online shopping experience by providing reliable COD service and efficient RTO management. We are confident that this collaboration will enable us to expand our customer base and drive business growth while minimizing COD losses.”

COD continues to be a preferred mode of payment in India, with almost 60-80% of orders on eCommerce platforms being COD orders, even as the adoption of digital payments is growing.

Chirag Taneja, Co-Founder, and CEO of GoKwik, said, “Good Glamm Group is one of the leading disruptors of the beauty and personal care space, and we are excited to have them as our partners in this growth journey. We look forward to helping them penetrate deeper into the markets of Bharat through our solutions.”

GoKwik provides full-stack e-commerce enablement services across the entire shopping funnel. With its rich understanding of tech and best-in-class data science expertise, it is committed to helping eCommerce D2C brands, Omnichannel platforms, and marketplaces increase their profitability, reduce abandoned cart abandonment and customer acquisition cost (CAC), promote headless shopping, increase the prepaid payment success rate, and reduce Return to Origin (RTO).

Over 500 brands, including Lenskart, boAt, Mamaearth, Noise, Manmatters, and Neemans, use GoKwik’s solutions to boost their overall profitability. It is backed by investors such as Sequoia, Matrix Partners, Think Investments, RTP Global, and marquee angels.

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