GoKwik Acquires Tellephant to Strengthen WhatsApp Commerce Capabilities
- ByStartupStory | June 7, 2023
GoKwik, a leading e-commerce enabler in India, has announced its acquisition of Tellephant, an omnichannel communications specialist, in a move to enhance its WhatsApp commerce capabilities. The acquisition comes as GoKwik aims to provide brands with an all-in-one solution to drive conversational commerce and boost revenue growth.
Founded in 2020 by Krishna Pinapatruni, Suhas Entur, and Varun Kapoor, Tellephant focuses on offering brands a conversation-as-a-service platform and has already facilitated the promotion, sales, and support activities of over 300 e-commerce brands through WhatsApp.
With the integration of Tellephant, GoKwik has launched its latest product, KwikChat. This comprehensive solution caters to various use cases across the e-commerce funnel and empowers brands to engage in end-to-end conversational commerce. Backed by GoKwik’s seamless checkout experience and return-to-origin (RTO) intelligence, KwikChat enables brands to establish meaningful connections with shoppers through WhatsApp conversations, thereby driving conversions, increasing ROI, and fostering further growth.
Chirag Taneja, Co-founder of GoKwik, expressed enthusiasm about the acquisition, stating, “Acquiring Tellephant is a step towards enabling deeper solutions for e-commerce brands and helping them further scale their business. With KwikChat, we aim to boost revenues for over e-commerce brands straight out of WhatsApp, which has become an increasingly important channel for brands to drive marketing automation campaigns as well as to ensure superior customer experience.”
Taneja also highlighted the significant impact KwikChat has already made, sharing that GoKwik has witnessed a remarkable 200%+ jump in return on ad spend (ROAS) since its implementation. The company is optimistic about revolutionizing the way online shopping is perceived in India.
KwikChat offers an extensive range of more than 30 WhatsApp use cases specifically designed for e-commerce players, empowering brands to unlock up to 20 times return on investment (ROI). Furthermore, GoKwik has been addressing the challenge of high return orders (RTO) and abandoned checkouts through its existing products, Kwik Checkout and RTO Protection, which have been instrumental in unlocking revenue growth for brands.
By leveraging KwikChat, brands can increase abandoned checkout conversions by 20%, while enjoying a frictionless headless checkout experience on WhatsApp. The solution also facilitates retention by significantly improving feedback and review rates. With an industry-leading omnichannel support system that reduces support costs by over 80%, KwikChat has become a preferred WhatsApp solution for brands.
Varun Kapoor, Co-founder of Tellephant, shared his excitement about the acquisition, stating, “GoKwik is deeply invested in enabling e-commerce, and fostering growth is a mission that we’ve been in sync with from the beginning. We eagerly anticipate the direction GoKwik will steer the Tellephant brand, and we’re confident it will significantly influence the landscape of e-commerce through WhatsApp.”
With KwikChat, GoKwik has facilitated over 335 million conversations on WhatsApp for its partner brands. Notable D2C industry players like FireBoltt, Pilgrim, Foxtale, Portronics, and many more have already adopted KwikChat as their WhatsApp solution. Additionally, GoKwik works closely with prominent platforms such as Lenskart and Little Joys, and is currently in advanced discussions with other similar platforms.
Arnav Kishore, Founder and CEO of FireBoltt, shared his positive experience with KwikChat, stating, “Our experience with KwikChat has been great. In a short span of time, we are already seeing a 40% reduction in customer acquisition costs and have been able to successfully generate over 3.24 lac leads in just 4 weeks. Not only this, we are unlocking over 2X conversions from abandoned cart recovery. This solution is truly the only solution we need for our e-commerce business, and we are looking forward to scaling our WhatsApp commerce with KwikChat.”
GoKwik, backed by prominent investors including Matrix, Sequoia, Think Investments, and RTP Global, continues to offer smart tools and technology-driven solutions to e-commerce brands, reducing losses attributed to RTO and driving revenue growth.
About GoKwik:
GoKwik is Asia’s largest e-commerce enabler, providing digital solutions to streamline and enhance the online shopping experience. As a one-stop platform, GoKwik offers a range of tools and services to help brands effectively promote, sell, and support their products. With a focus on conversation-as-a-service, GoKwik leverages WhatsApp as a powerful channel for driving conversational commerce and boosting customer engagement.
About Tellephant:
Tellephant is an omnichannel communications specialist that enables brands to connect with their customers through various platforms, including WhatsApp. By providing conversation-as-a-service, Tellephant empowers brands to enhance customer interactions, drive sales, and deliver superior support services.
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