Startups

Fyno: Indian Innovation Transforming Compliance-First Customer Communication

• ByStartupStory     |    September 2, 2025

In an era marked by relentless regulatory change and rising customer trust demands, Bangalore-based Fyno is emerging as the intelligent communications hub for enterprises, helping them take control of customer communications with compliance, visibility, and agility —a journey steered by its co-founders, Aniketh Jain & Ashish Agarwal.

From an Entrepreneurial Spark to $35M Success

Aniketh Jain’s entrepreneurial story began while still a student at Sri Bhagawan Mahaveer Jain College, where business intuition ran deep but real-world innovation became the true catalyst. Jain, along with co-founder Ashish Agarwal, broke the mould by launching Solutions Infini at just 21, bootstrapping a B2B communication platform that scaled organically to $35 million and eventually became part of Kaleyra, which was eventually acquired by Tata Communications. Through challenges and growth, Jain learned firsthand the pitfalls of fragmented, vendor-restricted communication systems—a lesson that would shape his next leap.

Identifying the Compliance Gap: The Birth of Fyno

The genesis of Fyno lies in Jain’s acute recognition of a universal problem: enterprises, especially regulated enterprises like banks and financial institutions, lacked true ownership over customer communication. Despite multiple vendors, communication stacks were fractured and compliance often took a back seat, leading to audit risks and poor customer experiences amid RBI, TRAI, and DPDP mandates. Notably, this was not just a BFSI headache—logistics, aviation, and healthcare companies all shared the pain. Jain and his team responded by building Fyno in September 2022: a vendor-agnostic control hub enabling enterprises to orchestrate communication, enforce compliance in real-time, and retain full oversight—regardless of their vendors.

Validating the Vision: Market Demand Post-Pandemic

Fyno’s official launch dovetailed with post-pandemic acceleration in digital adoption, yet left many legacy enterprises struggling with compliance and engagement. Jain recalls “talking to a lot of enterprises, building MVPs, running pilots across BFSI, logistics, fintechs,” crystallizing Fyno’s core user base in regulated banking and financial services. The urgency of new compliance frameworks and audit needs validated the solution’s timing—Fyno’s vendor-independent, compliance-first architecture became an immediate market fit.

The Fyno Differentiator: More Than CPaaS

Unlike traditional CPaaS providers, Fyno positions itself a technology partner and an independent orchestration layer—letting BFSI enterprises manage multi-channel (SMS, WhatsApp, email, IVR, push) communications centrally, with plug-and-play compliance embedded. “With Fyno,” says Jain, “banks can enforce rules instantly, enable secure WhatsApp banking, and switch vendors seamlessly.” Rigorous audit logs, real-time rule enforcement, and no dependency on any single communication provider set Fyno apart—delivering not just regulatory peace of mind but measurable cost reductions and speed to market.

Building a Bold, Impact-Driven Team

Behind this innovation is a team handpicked for boldness, adaptability, and a genuine hunger for long-term results. Jain is joined by CTO Ashish Agarwal, CPO Ashwin Agarwal, CBO Rohit Jain, and VP-BD Anudeep, each bringing deep technical, product, business, and sales expertise. Company culture is anchored in integrity, reliability, and customer obsession—a spirit maintained through strong hiring standards, leadership example, and collaborative rituals.

Milestones and Customer Impact

Fyno’s early days were defined by rapid iteration—speaking with prospects, building MVPs, and refining the product through pilots. The key insight: BFSI enterprises needed not just flexibility but ironclad compliance and auditability to avoid regulatory pitfalls. Today, banks such as Karnataka Gramin Bank, Kerala Gramin Bank, TrueCredits, and fintechs like LendingKart, FlexiLoans, TrueCredits, and Protium trust Fyno to underpin their outbound alerts, OTPs, and regulatory updates—all with full control, reliability, and seamless customer experience.

Scaling for Global Impact

With a vision to help enterprises truly take control of their customer communications in regulated industries, Fyno is focused on deepening its platform with compliance automation, AI-driven orchestration, and enterprise integrations. Early backing from 3one4 Capital and Arkam Ventures—totaling $3.89 million—sets the stage for global expansion, with Middle East and Southeast Asia next in line and a new fundraising round targeted for early 2026.

A Founder’s Advice: Building Beyond Hype

Asked for a message to new entrepreneurs, Jain is clear: “Entrepreneurship is a long-term game. You must commit to 5–8 years—businesses aren’t built overnight. Progress and honesty fuel trust. Don’t fear what doesn’t work; those failures often teach the most.”

Fyno is a rare blend of deep industry insight, bold engineering, and a laser focus on compliance and auditable communication. Under Jain’s leadership, what began as a journey to solve a real enterprise problem is driving a wave of change in how regulated businesses manage, secure, and scale customer communications. The future looks global—and unmistakably compliant.

 

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