Ecommerce

Flipkart Unveils New Rate Card Policy to Enhance Seller Experience

• ByStartupStory     |    May 11, 2024

E-commerce giant Flipkart has introduced a revamped rate card policy aimed at improving clarity and efficiency in its marketplace operations. The changes, effective from May 18, 2024, encompass a simplified rate card structure, revised fulfillment rates, and updates to the shipping policy.

Rakesh Krishnan, Vice President and Head of Marketplace at Flipkart, explained the rationale behind the initiative: “By reducing complexities and ensuring clearer settlements, we aim to make doing business on Flipkart seamless and more rewarding. This rate card redesign is part of Flipkart’s broader initiative to streamline operations and offer robust support to our vast network of sellers across India.”

Previously, Flipkart’s rate card featured four components—fixed, commission, collection, and shipping—which have now been streamlined to just two: fixed and commission. According to the company, this change enhances settlement transparency for sellers and simplifies the overall business process.

Under the updated policy, shipments weighing below 500 grams within local and zonal regions will not incur additional charges. However, a surcharge will be applicable for national shipping and categories weighing over 500 grams. Flipkart also highlighted a more economical fulfillment rate, emphasizing the benefits for sellers.

“Fulfillment by Flipkart (FBF) is a comprehensive solution that can handle a seller’s shipping needs under one roof,” the company explained. “FBF efficiently manages the entire fulfillment process, from storing products to expertly packing and shipping them to customers.”

Flipkart aims to create a level playing field for sellers through the new policy. “Overall, the policy aims to promote equitable growth by offering transparent fee structures to sellers,” stated Flipkart.

To aid sellers in understanding the impact of these revisions, Flipkart has implemented an educational strategy. The company is committed to supporting its extensive seller network through this transformative rate card policy.

Earlier developments at Flipkart include co-founder Binny Bansal’s departure from the board to focus on his new venture, OppDoor. The company also witnessed the exit of four senior executives, indicating a period of strategic transition within the organization.

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