Flexnest, a fitness brand enters the athleisure clothing market
- ByStartupStory | December 2, 2022
With the introduction of its new line of training clothes, Flexnest, a well-known direct-to-consumer fitness company with a committed following, has entered the athleisure clothing market. Women who want to feel more relaxed and at ease throughout training and fitness sessions can take advantage of the new possibilities.
The brand created a revolutionary “SuperFlex” Fabric the year before that is equally at home worn as loungewear as it is during workouts. The special fabric, which can be tailored to suit any need, is specially designed to feel like a second skin and provide all the coverage required for movement.
Leggings, sports bras, capris, and vests from a premium selection are available to female customers in the company’s first collection of active workout clothing. The distinctive athleisure clothing is offered in three well-liked colours: black, green, and blue, and in all sizes ranging from XS, S, M, and L to XL. from Rs. 1,299 to Rs. 1,999 in price. Flexnest, which was created for the moving body, is in response to its most recent products.
“After the phenomenal response as a fitness brand since our launch two years ago, we now want to focus on growing further with the launch of our activewear,” said Rhea Singh Anand, Flexnest’s co-founder. Over Rs 54,000 crores in size and constantly expanding, the market is ready for us to enter and provide Indian consumers with an unequalled selection of products. One of the fastest-growing categories in India is athleisure, with growth rates of 15-20% YOY. Athleisure is a millennial-driven trend that is exploding, not just in urban centres but also in Tier II and III areas.
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