Fintech unicorn Platform CredAvenue rebrands as ‘Yubi’
- ByStartupStory | June 22, 2022
CredAvenue, a unicorn-status online debt marketplace that achieved this year, has rebranded itself as Yubi as it prepares to go internationally. The startup’s website, social media accounts, and current product lines will all reflect the changes made to Yubi. For the redesign, it has teamed up with multinational branding agency venturethree.
The company’s founder and CEO, Gaurav Kumar, stated that “Yubi represents the beginning of our worldwide goals as we prepare to build our first international office in the UAE, successfully launching in the MENA (the Middle East and North Africa) area.”
“Our talks with clients and other stakeholders about how technology integration because of data security concerns around financial information remains one of the fundamental impediments to the development of digital finance is another source of the brand identity shift,” Kumar continued.
Yubi, a company founded in 2020, promotes debt financing for businesses by bringing together lenders, investors, and borrowers through an internet marketplace. A 5-in-1 platform with products emphasising the debt lifecycle is provided by Yubi. Its services include end-to-end securitization and portfolio buyouts, end-to-end trade finance solutions, term loan and working capital solutions, co-lending partnerships for banks and NBFCs, bond issuance and investment for institutional and retail players, and trade financing solutions.
Another vertical that Yubi plans to introduce is YubiBuild, which will focus on infrastructure and real estate. In February, Mumbai-based Spocto Solutions Pvt. Ltd., a provider of collections solutions for the debt management industry, announced that CredAvenue had purchased a 75 per cent ownership in the company. It acquired Corpository, a SaaS-based credit underwriting startup, for Rs 100 crore in April, marking its second acquisition
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