Family Health Nutrition Brand Fitspire Raises $1Mn in Pre-Series A Round Valuing Over Rs 100 Cr
- ByStartupStory | February 5, 2025
Fitspire, a prominent player in the family health nutrition and protein supplements sector, has successfully raised $1Mn in a bridge round ahead of its Series A funding. The round, which valued the company at over Rs 100 Crores, was spearheaded by Mr. Anant Agarwal, promoter of McDonald’s India (North and East) and MM Agrawal Group (MMG), alongside angel investors from AKG Financials.
Based in Delhi and founded in 2020 by IIM Lucknow alumnus Vipen Jain along with co-founders Nidhi Jain and Hinah Sawhney, Fitspire has made significant strides in the protein health sector, especially within the vegan and vegetarian segments. The company’s growth has been driven by its focus on innovative product offerings that cater to sports nutrition, healthy snacking, personal wellness, and overall family health.
With the new investment, Fitspire intends to strengthen its existing ecosystem and fast-track market expansion. The funds will be allocated to build the brand further, accelerate quick commerce capabilities, reinforce offline business initiatives, and explore international opportunities. In a statement, Founder & CEO Vipen Jain explained the company’s vision and strategy:
“Our goal is to make healthy eating convenient, accessible, and enjoyable for everyone. This investment will serve as a catalyst for Fitspire’s next phase of growth. We plan to strategically allocate these funds to drive expansion across new product lines, accelerate our quick commerce capabilities, strengthen our offline business initiatives, and explore international business opportunities. Our sales have already seen significant growth of over 150% this year, driven by increased consumer demand.”
The recent funding comes on the heels of earlier investments this year from notable investors including the Jaipuria family office, LC Nueva Capital, Redcliffe Group, Fluid Ventures, Next 5 Ventures Oman, and international singer Sukhbir Singh. This robust backing has positioned Fitspire well to capture a significant share of the nutrition market in India, which is currently valued at approximately USD 11.85 billion and expected to surge to USD 28.70 billion by 2032.
In addition to broadening its product portfolio with new protein shakes, cookies, chips, spreads, and protein-enriched bakery products under its ‘House of Protein’ umbrella, Fitspire is expanding its presence through strategic collaborations. Partnerships with vending machine companies like Vendiman and Grubox have already established the brand’s presence in airports, corporates, and public spaces, while tie-ups with Supply Port, Buyceps, Coco Mart, and Bon Voyage have helped expand its reach across prominent locations nationwide.
Anant Agarwal, representing MM Agrawal Group and McDonald’s India (North and East), also expressed his enthusiasm for the partnership:
“MMG Group is thrilled to strengthen our partnership with Fitspire and explore further strategic discussions. We have been collaborating with Vipen, Nidhi, Hinah, and their team for over six months now, and we are very impressed with their product innovation, marketing expertise, and overall execution quality. We look forward to the exciting journey ahead.”
With a sales growth of over 100 percent in 2024 driven by increasing consumer demand for protein products, Fitspire is set on a trajectory of rapid expansion and innovation. The company’s strategic focus on an omnichannel approach and consistent customer engagement is positioning it to emerge as a leader in India’s burgeoning health and nutrition market.
As Fitspire gears up for its next phase of growth, the fresh funding and strategic support from established industry leaders signal a promising future for the start-up in its mission to revolutionize healthy eating habits across India and beyond.
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