logistics

Emiza Secures Rs 100 Crore in Series C Funding at Rs 400 Crore Valuation

• ByStartupStory     |    January 27, 2025

Mumbai-based third-party logistics provider Emiza has successfully raised Rs 100 crore in a Series C funding round led by Evolvence India and Mirabilis Investment Trust. The equity round, which values the company at Rs 400 crore, involved both primary and secondary transactions, offering a partial exit to early investors Mayfield and Dileep Nath, the company said in a statement.

Founded in 2015, Emiza aims to utilize the fresh capital to strengthen its management team, enhance automation and technology offerings, and expand its service capabilities to support faster deliveries. With the increasing consumer preference for quicker order fulfillment, Emiza is focused on optimizing its operations to meet evolving market demands.

Commenting on the industry trends, Ajay Rao, Founder and CEO at Emiza, told YourStory,
“We’re cautiously optimistic about the dark store model. While it proves effective for quick commerce players generating high demand, it presents significant cost challenges for brands running their own websites to offer super-fast deliveries, such as one- or two-hour windows. Though some brands are exploring this approach, its long-term sustainability remains uncertain. Instead, we believe the focus will be on six-hour or same-day deliveries.”

Emiza is also set to expand its warehousing network as part of its growth strategy, given the increasing demand for regional inventory decentralization. With brands looking to replicate their stock across multiple cities to cater to the growing number of quick commerce platforms and their direct channels, the need for decentralized warehousing solutions has become crucial.

Rao further elaborated,
“No matter the delivery model—whether quick commerce or city-based dark stores for B2C orders—brands still require a well-positioned warehouse near the city to support these operations efficiently. Feeding dark stores locally and maintaining robust regional support is essential. This growing demand for regional warehouses to supply forward stores is the trend we’re betting on.”

Emiza serves clients across various sectors, including beauty and personal care brands such as Mamaearth and Pilgrim, apparel brands like Snitch and Souled Store, and FMCG brands including Yoga Bar and Slurrp Farm.

According to data from Tracxn, Emiza had previously raised a total of $12.5 million across six funding rounds.

With this latest funding, Emiza is poised to solidify its position in the logistics sector by leveraging automation and strategic warehousing to meet the evolving needs of the e-commerce and quick commerce sectors.

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