Emami Acquires 30% stake in pet care startup Cannis Lupus
- ByStartupStory | July 22, 2022
Emami, a leading FMCG firm, said on Thursday that it will buy a 30% investment in pet-care venture Cannis Lupus Services India for an unknown sum. Under the trademark “Fur Ball Story,” Cannis Lupus Services India provides Ayurvedic medicines for dogs. According to a joint statement, it formulates its medications using a diverse spectrum of plants and herbs.
“Cannis Lupus’ significant expertise and experience in pet care & pet training gained over the years will be useful in establishing and scaling up the firm shortly.” Cannis Lupus will focus on the fast-growing pet care area with its Ayurvedic range under the brand ‘Fur Ball Story,’ according to the announcement. According to Emami Vice Chairman & Managing Director Harsha V Agarwal, the pet care industry in India is rapidly growing. With increasing disposable wealth, more individuals are buying house pets, particularly dogs.
“Furthermore, as individuals become more aware of the psychological and physical benefits of keeping a pet at home, they have begun to identify as ‘pet parents’ rather than ‘pet owners.’ They are also seeking the finest therapies for common problems that their pet children suffer, particularly Ayurveda and herbal cures,” he added.
“We are pleased to have Emami Limited on board with us,” Cannis Lupus Services founder Animesh Katiyar remarked. I’ve been involved with pets for a long time and am enthusiastic about them.” Emami is a personal care and healthcare company with a diverse range of products that includes Navratna, BoroPlus, Fair & Handsome, Zandu Balm, Mentho Plus, and Kesh King.
Several corporations have made investments in pet care. Pet adoption has surged in metropolises and other places since the outbreak. Hester Biosciences declared its intention to join the market in March of this year. Cosmo Films entered the pet care industry last year with the brand ZIGLY.
ABOUT CANNIS LUPUS
Cannis Lupus, a Gurugram-based firm started in 2019 by Animesh Katiyar & Srishti Sharma, provides food, vitamins, and other pet care items. In the fiscal year 2019-20, the startup generated a revenue of INR 23 Lakh (FY20). In FY21, its revenue was INR 19 lakh, and in FY22, it was INR 22 lakh.
Follow Startup Story
Related Posts
