Edutainment Startup EMoMee Raises $1 Million in Pre-Seed Funding
- ByStartupStory | July 29, 2024
EMoMee, an edutainment brand dedicated to unlocking emotional intelligence through an interconnected ecosystem of content, play, and learning tools, has announced the closure of its pre-seed funding round, securing $1 million from strategic investors. The funding was led by Whiteboard Capital, Gruhas Consumer Collective Fund, and DeVC, marking a significant milestone as EMoMee prepares to launch its ‘first of its kind’ products in the last quarter of 2024.
EMoMee is the brainchild of Pooja Jauhari (former CEO of The Glitch), Varun Duggirala (former Co-founder of The Glitch, bestselling author, and thought leader in self-development and emotional intelligence), and Suraksha Subramaniam (an HR professional with in-depth experience in talent development). The co-founders, all parents, are united by a mission to equip children with the skills they need to navigate life’s many complex challenges.
“At EMoMee, we turn everyday interactions between parents and their children into opportunities for emotional and social growth, crafting an environment where young children learn to master their emotions as their core strength, paving the way for a well-rounded, successful life ahead. With the support of our strategic investors, we are excited to introduce innovative products that make emotional learning engaging and easily accessible,” said Founder & CEO Pooja Jauhari.
Anshu Prasher, Partner at Whiteboard Capital, expressed their enthusiasm for the project, saying, “Emotional intelligence and mental wellness has been an area of immense interest for us at Whiteboard and we have spent a good amount of time over the last two years going deeper into this space. The need for focused development around emotional well-being and intelligence among kids has become even more pronounced after the pandemic and we feel that a holistic approach enabling socially-aware and emotionally conscious kids is the need of the times.”
“Our meeting with the EMoMee founders who bring immense experience at the confluence of content & child development helped us find the ‘right team’ with an aligned long-term vision to solve this very large problem which made the investment an easy decision. We look forward to this highly motivated team breaking some important barriers and helping us bring up a very responsible next generation,” added Prasher.
Abhijeet Pai, General Partner of Gruhas Collective Consumer Fund (GCCF) and Co-founder of Gruhas, highlighted the importance of EMoMee’s mission, stating, “We are thrilled to announce our investment into EMoMee, as they pave the way for innovative SEL-based toys and content to enhance children’s emotional quotient development. In a landscape where the focus in India has predominantly centered on IQ development, EMoMee steps in to bridge a critical gap with its empathetic and real-life experience-driven solutions. Backed by experienced entrepreneurs blending professional expertise with invaluable parenting insights, EMoMee is poised to spearhead this essential paradigm shift. We are confident that EMoMee is primed to not only capture the market but also make a substantial impact on the holistic development of children.”
Divyanshi Chowdhary of DeVC echoed similar sentiments, stating, “EMoMee is being built by parents, for parents who seek to nurture emotional intelligence and lifelong learning in their young children. The founders’ holistic approach, combining play, stories, and content, is truly unique, thoughtful, and reflective of their extensive experience. From day one, we recognized that they are uniquely positioned to understand and deliver on this vision, providing a well-rounded developmental platform for parents and children alike.”
EMoMee is dedicated to unlocking emotional intelligence through an integrated ecosystem of skill-based play, stories, content, and other learning tools catering to children between the ages of 2 to 7 years.
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