Earthful, Co-Founded by Sudha and Veda Gogineni, Achieves Remarkable Growth and Secures Investment

• ByStartupStory     |    January 25, 2024

Earthful, a clean label startup co-founded by sisters Sudha Gogineni and Veda Gogineni, has experienced exceptional growth, reaching a 5X increase over the past year. With a monthly growth rate of 15%, the startup has successfully built a community of health enthusiasts. The majority of Earthful’s sales, around 70-80%, are generated through its official website, demonstrating strong customer loyalty.

Earthful’s flagship product range includes 100% Plant Multivitamins designed for Teens, Adults, and the Elderly, sourced from scientifically supported plant sources like Curry leaves for Iron and Amla for Vitamin C. The brand also offers a clean, six-ingredient Plant Protein powder range featuring natural Indian flavors like Kerala Vanilla, Alphonso Mango, and Dark Cocoa, avoiding unnecessary additives and processed sugars.

The genesis of Earthful stemmed from the personal health journey of its founders, Sudha and Veda, who sought to address their own health needs by establishing a clean, plant-based nutrition brand. The startup aims to combat hidden hunger in India by providing science-backed, plant-based nutrition to address deficiencies in essential vitamins and minerals.

Expressing enthusiasm about the recent investment, Veda Gogineni stated, “We are delighted to have received the investment, which will help us invest in research and development, build omni-channel distribution, and expand our team.”

Abhishek Goyal, Co-Founder of Tracxn, praised Earthful’s approach, saying, “Earthful is truly rebuilding trust in nutrition products by formulating clean products with transparency. Their choice of unique plant ingredients with scientific backing is very novel.”

Sudha Gogineni, a Chemical engineer from IIT Kharagpur, and Veda Gogineni, a Biotechnologist from IIT Kharagpur, leverage their backgrounds and work with a team of qualified doctors and scientists to prioritize innovation and research. They also create content to raise awareness about nutrition and wellness.

Dr. Sindhura, Director at Green Ivy Ventures, expressed excitement about the partnership, stating, “I’m thrilled to partner with Earthful, founded by the incredible sisters Sudha & Veda. Their mission to fight undernutrition through 100% plant-based health supplements resonates deeply with me as a Doctor & Mother.”

Earthful is making significant strides in the rapidly growing nutraceutical market in India, projected to reach approximately $18 billion by 2025, driven by an increasing adoption of nutritional supplements due to the rise in lifestyle diseases.

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