Dunzo Introduces “Project Swabhimaan” to Empower Women Delivery Partners and Store Executives with Financial Literacy
- ByStartupStory | May 18, 2023
Dunzo, a Bengaluru-based hyperlocal and q-commerce brand in India, has introduced “Project Swabhimaan,” an initiative focused on financial literacy for its delivery partners and store pickers. In collaboration with Parinaam Foundation, a non-profit organization dedicated to assisting urban low-income communities, Dunzo provides training as part of this program.
According to a statement by the start-up, the women participating in the training program will gain access to valuable information that can empower them to make informed financial choices. This initiative is designed to enhance their long-term financial well-being, regardless of their association with Dunzo.
Dunzo has set a target to train more than 100 women this year. The company envisions making this training an integral part of the onboarding sessions for all its partners in the future.
Dunzo asserts that individuals employed in the unorganized sector or working as independent workers often lack the support and guidance available to employees in the private sector, particularly in terms of financial literacy and inclusion. The collaboration with Parinaam Foundation for this training program is a significant stride towards promoting financial inclusion among gig economy workers. Notably, Parinaam Foundation has certified 9,27,005 beneficiaries as Rupee Rani (Women) since 2012.
“At Dunzo, we prioritise the overall well-being of our women delivery partners and store executives. This is a learning of a lifetime that will truly benefit them. Financial literacy is a life skill and we don’t pay as much attention to it as we should. We wanted to do something that has a direct impact on the earnings of our women delivery partners. One is to offer fair wages, which we do. The other is to give them the understanding needed to create a habit of saving and growing their wealth. We’ve started with training about 35 women, which is close to 10% of our women partner network,” said Ankit Shah, AVP of City and Supply Operations, Dunzo.
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