Dubai Royal Family’s Private Office Joins Forces with Mumbai Supply Chain Startup Groyyo
- ByStartupStory | January 31, 2023
The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, through its company Seed Group, has teamed up with Mumbai-based B2B supply chain startup Groyyo to streamline B2B fashion and retail manufacturing and sourcing processes through technology.
According to a statement, The association will enable Groyyo to reach out and work with a wider range of fashion and retail clients, get access to top decision-makers in the government and the private sector, and contribute to tech innovations in the region.
Groyyo, is targeting to generate over $50 million in revenue from the Middle East region within the next year with the help of Seed Group, the Private Office of Sheikh Saeed bin Ahmed Al Maktoum. Founded in 2021 by Subin Mitra, Pratik Tiwari, and Ridam Upadhyay, the company specializes in improving manufacturing and automation services by utilizing technologies such as AI, technological innovation, expert advice, and standardization.
Hisham Al Gurg, CEO of Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said in the note that manufacturing and automation form an important segment of the economies of the Middle East. He also said the partnership with Groyyo will give a chance to hundreds of businesses in the region to improve their bottom lines and succeed in a competitive world.
Subin added the Middle East is one of the fastest-growing retail markets globally, and the partnership with Seed Group would enable Groyyo to expand in the region.
For the past 20 years, the Seed Group has focused on various industries, including healthcare, hospitality, technology, and telecommunications, in the Middle East region. They have formed strategic partnerships with major international companies from different parts of the world to facilitate their entry and establish a strong presence in the Gulf Cooperation Council (GCC) market.
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