Disney Star Announces 26 Sponsors for ICC World Cup 2023

• ByStartupStory     |    October 5, 2023

Disney Star has revealed that it has secured the support of 26 sponsors for the upcoming ICC World Cup 2023. These sponsors come from various sectors, including FMCG, financial services, e-commerce, and consumer products.

The list of brands includes PhonePe, Mahindra & Mahindra Ltd, Dream11, Hindustan Unilever, Coca-Cola, Havells, IndusInd Bank, Pernod India, and Booking.com. Peter England, Kingfisher Packaged Drinking Water, Mondelez, Emirates, Diageo, Jindal Panther, MRF Tyres, LendingKart, BPCL, Herbalife, Haier Appliances, AMFI, Google Pay, Polycab, Amul, VIDA by Hero Motorcorp, and Amazon have also secured key sponsorships.

Disney Star is expected to generate approximately ₹3800-₹4000 crore from these sponsorships.

Ajit Varghese, Head of Network – Ad Sales at Disney Star, commented, “The ICC World Cup 2023 promises to be an unparalleled cricketing spectacle from a viewers’ interest and advertisers’ participation. We are delighted to have these esteemed brands using this opportunity to get maximum impact and drive growth for their brands or businesses. Disney Star is all set to provide an unmatched cricketing extravaganza with its programming and create a viewing experience for audiences across television and digital platforms, promising unforgettable moments for everyone.”

More than 500 brands have committed to ad spends to be associated with the World Cup.

The ICC World Cup 2023 will be hosted at 10 venues across India and will be broadcast on the Star Sports network. It will also be available for streaming free of charge to mobile users on Disney+ Hotstar. The tournament begins on October 5th with the England versus New Zealand match in Ahmedabad.

Over the course of 46 days, 48 matches will be played at these venues, culminating in the Men’s Cricket World Cup Final on November 19th in Ahmedabad.

Follow Startup Story