Delente Technologies Acquires FlipItMoney, Aiming to Forge a Robust Financial Community

• ByStartupStory     |    November 10, 2023

Delente Technologies has officially announced its acquisition of FlipItMoney, a prominent player in India’s financial content and community segment. This all-cash transaction signifies a substantial leap in Delente Technologies’ ongoing quest to drive innovation and establish supremacy in the financial technology sector.

Established in 2020 by Dipankar Biswas and Diptanil Das, FlipItMoney’s mission is to revolutionize how Indians perceive finance, business, and capital market investments. They achieve this through the power of artificial intelligence (AI) and machine learning (ML), aiming to reinvent financial literacy in India. Their approach fosters financial awareness through intelligent information discovery and engaging interactions with peers. Notably, FlipItMoney garnered support from marquee investors such as Kotak Securities and RDB Group.

Dipankar Biswas, Founder and CEO of FlipItMoney, will assume a vital role at Delente Technologies to continue overseeing FlipItMoney’s products and operations, ensuring ongoing innovation and excellence. Delente Technologies is a consumer internet company renowned for its use of cutting-edge AI and ML in crafting products to alleviate customer pain points. Within its extensive product portfolio, Delente Technologies features CarBike360 and CMV360, focused on the automotive sector, Comparos catering to consumer electronics, and BlinkNews delivering sports and entertainment news shorts. The acquisition of FlipItMoney fortifies Delente Technologies’ service offerings, enhancing the range of sophisticated financial solutions available to its customer base.

Mukesh Rajauria, CEO of Delente Technologies, conveyed his excitement regarding the acquisition, underscoring the alignment of vision between the two companies. He stated, “FlipItMoney represents a significant innovation in financial content and community engagement. Its commitment to user-centric solutions aligns seamlessly with our ethos at Delente Technologies. This acquisition marks a momentous milestone in our journey, and we eagerly anticipate harnessing the combined strengths of both teams to drive innovation and deliver unparalleled value to our customers.”

Dipankar Biswas, the CEO of FlipItMoney, sees this collaboration as a promising new beginning. “We have always been dedicated to transforming and simplifying financial interactions, and becoming part of Delente Technologies will amplify our reach and influence,” he expressed.

FlipItMoney is at the forefront of transforming capital market information consumption using advanced data science and artificial intelligence. Rather than being a search-based product, it functions as a discovery platform. Recognizing the information overload on capital markets and investment available on the internet, Biswas explained that not everyone has the time to binge-read capital market tutorials. FlipItMoney is designed to provide maximum value in minimal time, benefiting retail investors. With a user base exceeding two million, FlipItMoney stands out as one of the top financial content platforms in India, especially known for its concise news format.

Discussing their future endeavors, Sagar Das, Co-founder of Delente, highlighted the widespread issue of financial illiteracy among millennials. With FlipItMoney’s integration, they aim to construct the largest financial community in India, spreading financial awareness to every corner of the country.

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