News

Deepika Padukone Joins KRAFTON as Brand Ambassador for BGMI

• ByStartupStory     |    September 16, 2024

KRAFTON India has unveiled a groundbreaking partnership with global cinema icon Deepika Padukone for their popular mobile game BATTLEGROUNDS MOBILE INDIA (BGMI). This exclusive one-year collaboration will see Padukone stepping into the world of BGMI as the brand ambassador, marking a significant milestone in the fusion of gaming and entertainment.

As part of this exciting new venture, Deepika Padukone will be introduced as a playable character in BGMI, complete with two unique character skins that capture her iconic style and persona. This development promises to bring a fresh and engaging experience to the game’s extensive player base.

KRAFTON’s move follows a series of successful collaborations with prominent Indian celebrities such as Ranveer Singh, Hardik Pandya, and the Mumbai Indians. With this latest partnership, KRAFTON continues to set new standards in in-game entertainment, further enhancing the gaming experience for its Indian audience.

“We are excited to partner with Deepika Padukone, a Global Ambassador & Icon to create unforgettable moments for our players. This collaboration is an endeavor to push boundaries and deliver fresh experiences for BGMI fans. By bringing together the worlds of gaming and entertainment with the biggest star Deepika Padukone at its forefront, we aim to create a truly immersive and engaging world within BGMI,” said Sean Hyunil Sohn, CEO of KRAFTON India.

Deepika Padukone also expressed her enthusiasm about the collaboration, stating, “It is a thrilling opportunity to embark on this new chapter with the BGMI family. Gaming has become a cultural phenomenon in India, and I’m excited to connect with the incredible energy of the gaming community. It’s an honor to be a part of something so dynamic and engaging. I look forward to seeing how my fans react to the in-game avatar and exclusive items!”

KRAFTON has consistently redefined the Indian gaming landscape by offering localized experiences that resonate deeply with players. The partnership with Padukone underscores the company’s commitment to innovation and customization, further cementing BGMI’s status as a cultural icon in the gaming world.

Follow Startup Story