Merger and Acquisition

Datawrkz Acquires 100% Stake in UK-based Growth Marketing Agency Space & Time

• ByStartupStory     |    November 1, 2024

Datawrkz, a subsidiary of Nazara Technologies, has announced its acquisition of a 100% stake in Space & Time, a renowned independent growth marketing agency with offices across the United Kingdom. The acquisition, valued at approximately GBP 4.8 million (Rs. 52.3 crores), was finalized through a combination of cash and stock transactions.

This acquisition marks a significant step for Datawrkz in its strategy to expand its footprint in Europe and North America, as the company continues to grow as a prominent player in the global digital advertising sector. The partnership will leverage the unique strengths of both companies, combining Space & Time’s expertise in growth marketing, media, and technology with Datawrkz’s capabilities in programmatic advertising technology and optimization. The collaboration is expected to deliver powerful digital advertising solutions and drive expansion, particularly in the UK and broader European markets.

Space & Time will also gain access to Datawrkz’s advanced technology and products, enhancing their capacity to execute effective campaigns and capitalize on growth prospects across Europe and North America.

Senthil Govindan, CEO and founder of Datawrkz, will be joining the board of Space & Time. Sharing his vision for the acquisition, he stated, “We are embarking on an inorganic strategy to complement our strong independent growth, and Space & Time is an ideal partner. The cultural alignment and shared focus on delivering value for clients make this acquisition a perfect fit. We anticipate this collaboration will significantly boost growth for both companies, with Space & Time driving our expansion in Europe.”

Chris Jones, CEO of Space & Time, also expressed his enthusiasm, noting, “The company was founded with very clear principles focused around client success. I’m incredibly proud to say these are more intrinsic and fundamental to our values than ever. The challenge was to find an investor that shares this passion for client-centricity, and that’s exactly what we’ve found in Datawrkz. As two fast-growing and specialist businesses, the potential between us made this the perfect match, and the investment in key areas such as data and technology that this deal brings will help future-proof our clients’ business as we continue to grow. The deal represents an exciting new chapter in the Space & Time story as we partner with Datawrkz to bring new opportunities to clients. We’re excited for all that lies ahead.”

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