D2C Startup Moms Home Secures INR 5 Cr Funding From Mistry Ventures to Expand Sustainable Baby Care Range
- ByStartupStory | January 29, 2024
Moms Home, the Jaipur-based sustainability-focused startup, has successfully raised INR 5 Cr in a Pre-Series A funding round led by Mumbai-based VC firm Mistry Ventures. Co-founded by IIM alumni Kumar Vaibhav and Bhupendra Agarwal in 2018, Moms Home operates two direct-to-consumer (D2C) brands – Moms Home for sustainable baby essentials and Footprints for sustainable apparel and accessories.
This news was first reported by Inc42.
The recent funding round saw participation from various investors, including Mistry Ventures, Small Industries Development Bank of India (SIDBI), and existing investor Prime Venture Partners. The company plans to utilize the funds to expand both its offline and online presence, enhance global outreach, and drive product innovation.
Kumar Vaibhav, co-founder, and CEO of Moms Home, expressed enthusiasm about the partnership with Mistry Ventures, stating, “Moms Home team is truly excited in partnering with Mistry Ventures in our journey to expand and build a strong mother and baby brand that is trustworthy, safe and affordable.”
Moms Home has served more than 2 million consumers across 300 cities in India through its two brands. The products, made from sustainable and natural materials like cotton, bamboo, and muslin, are available on their official websites and various marketplaces, including Amazon, Flipkart, Firstcry, Myntra, Nykaa, Amala Earth, and Hopscotch.
The startup, founded in 2019, focuses on delivering comprehensive solutions for newborns, covering clothing, bedding, nursing, bathing essentials, feeding, diapers, and more. Agarwal highlighted the success of the brand, stating, “Today, 30% of our revenue comes from existing customers, and this is proof of our potential. We have been able to build a healthy, robust, and sticky customer base.”
Mistry Ventures, founded in 2018 by Cyrus Mistry and led by Managing Director Ashish Iyer, has invested in various sectors, including D2C, SaaS, and Agritech.
The demand for organic baby care products is on the rise in India, with the baby care product market expected to reach almost $24.27 Bn by 2027, according to Maximise Market Research. Moms Home, along with other startups like SuperBottoms, Mothercare, and Purecloth, is well-positioned to capitalize on this growing trend by offering organic and eco-friendly options to parents.
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