Cloud kitchen operator Curefoods partners with SharkTank, Big Boss and FIFA Digital
- ByStartupStory | August 17, 2022
Curefoods, India’s top cloud kitchen operator, has announced collaborations for its brands EatFit and CakeZone with consumer-facing entertainment platforms such as Shark Tank, Big Boss, and FIFA Digital following its recent engagement with ICC. With the help of these alliances, Curefoods hopes to launch a number of advertising campaigns that deeply integrate the content of the partner brands and build on the content representation to engage consumers and effectively communicate the brand’s commitment to healthy and nourishing eating to a wider audience.
Shark Tank Season 2’s online food partner will be EatFit. Following the revelation that Nora Fatehi will serve as CakeZone’s brand ambassador, the company has teamed with Big Boss, Big Boss Buzz, and FIFA Digital.
Through these alliances, the companies will also receive sponsorship and branding rights on television, over-the-top (OTT), and other ad channels, which will be used for a variety of commercial films and advertising efforts. This campaign will inspire fellow food entrepreneurs and appeal to customers alike by highlighting the advantages of consuming the appropriate foods.
Gokul Kandhi, Chief Business Officer of Curefoods, said, “The consumer-facing content series like Shark Tank, Big Boss, and FIFA Digital gives great potential for the Curefoods brands EatFit and CakeZone to interact with customers and explain the brand offers in detail. We are eager to take advantage of this chance to connect with business owners and customers in the food ecosystem and demonstrate to the world the enormous potential of the food industry and the good changes that can be made in the world today as a result of the effects that food has on us. I think these alliances would help us capitalize on our products successfully in India throughout the forthcoming festive season.”
About Curefoods
Curefoods, which began operations in 2020, owns EatFit, Yumlane, Aligarh House Biryani, and Masalabox. Started by Ankit Nagori, it has over 25 kitchens spread across four Indian cities. In 2021, Curefoods has been purchasing and developing a number of cloud kitchen businesses.
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