Merger and Acquisitions

Curefoods Acquires Krispy Kreme’s South & West India Operations, Strengthens Its Presence in India

• ByStartupStory     |    December 31, 2024

Curefoods, the food and beverage house of brands, has officially acquired the South and West India operations of Krispy Kreme, the globally renowned doughnut and coffee brand, from Landmark Group. This strategic move is set to significantly enhance Curefoods’ footprint in the Indian food market.

Earlier in October, it was reported by YourStory that Curefoods was in advanced discussions with Landmark Group to secure the rights for Krispy Kreme’s India operations. The acquisition grants Curefoods control over nearly 50 Krispy Kreme points of access across the country. Landmark Hospitality Services Limited will also take a stake in Curefoods India as part of the agreement.

Speaking on the acquisition, Ankit Nagori, Founder of Curefoods, expressed his enthusiasm, stating:
“We are thrilled to bring Krispy Kreme into Curefoods. The brand’s global legacy and strong consumer appeal align perfectly with our vision of offering diverse, high-quality food experiences. This partnership underscores our commitment to expanding into categories beyond our cloud kitchen ecosystem and investing in well-loved brands to enhance our presence in India’s food market.”

Krispy Kreme’s South India operations were previously managed by Landmark Group. Reflecting on the collaboration and its future, K A Madappa, President of Citymax Hotels Pvt Ltd and Business Head of Krispy Kreme, added:
“We’ve had a very fruitful partnership with Krispy Kreme Doughnut Corporation & created a growing and profitable business. And we’re delighted to see it join the Curefoods portfolio where, we’re certain, it will continue to grow significantly in the years to come.”

Established in 2020, Curefoods has rapidly grown to become a key player in India’s food market, with a portfolio that includes brands such as EatFit, Sharief Bhai, Nomad Pizza, and Olio Pizza. The addition of Krispy Kreme is expected to further diversify its offerings and tap into an established consumer base.

Metta Capital acted as the advisor to Landmark Group for this transaction, ensuring a smooth process for both parties.

Follow Startup Story