Cookd Raises ₹16 Cr in Pre-Series A Round to Expand Presence Across South India
- ByStartupStory | July 12, 2025
Cookd, the Chennai-based D2C food startup known for its innovative approach to cooking content and ready-to-use food kits, has raised ₹16 crore (approximately $2 million) in a pre-Series A funding round. The round was led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque.
The freshly raised capital will fuel Cookd’s plans to deepen its presence in Tamil Nadu and expand into new South Indian markets such as Kerala and Andhra Pradesh. The startup also aims to invest in product development, focusing on preservative-free masalas, gravies, and instant recipe kits that blend convenience with authenticity.
Founded in 2020 by Aathitiyan V.S., Cookd has carved a unique space in the Indian food ecosystem by combining consumer packaged goods (CPG) with a robust digital content engine. With over 6 million followers across platforms like YouTube, Instagram, and Facebook—and monthly video views exceeding 150 million—the brand has cultivated a loyal digital community that feeds directly into its product innovation pipeline.
“We will be using the funds to expand our presence in the Tamil Nadu market. We will also enter the Kerala and Andhra Pradesh market. A lot of people watch our videos in these two markets and there has been good demand,” said Aathitiyan V.S., founder of Cookd. “With the fresh funds, we are building a new category of cooking products that combines authenticity, convenience, and control. Our goal is simple: help people cook more often and with joy.”
Cookd’s growing product portfolio includes biryani kits, masalas, pastes, and other cooking aids. The startup has established retail distribution in over 1,600 stores and also sells through D2C channels and quick commerce platforms like Swiggy Instamart, Blinkit, and Zepto. It claims leadership in the biryani kit category within the quick commerce segment.
“We offered a full biryani kit when others sold just masalas—and the formula clicked for us,” Aathitiyan added, highlighting the startup’s category-defining innovation in food convenience.
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