News Update

CLEAR Premium Water Set to Obtain Controlling Stake in KELZAI Volcanic Water

• ByStartupStory     |    December 28, 2023

CLEAR Premium Water has announced its acquisition of a majority stake in KELZAI Volcanic Water, a renowned brand celebrated for its unique natural mineral water sourced from volcanic springs.

Nayan Shah, Founder & CEO of CLEAR Premium Water, expressed, “Our collaboration with KELZAI Volcanic Water highlights our commitment to meeting the rising demand for natural mineral water. By combining Clear’s expertise and KELZAI’s established brand identity, we’re poised to transform KELZAI’s market presence and dominate the luxury water segment.”

This acquisition represents a significant stride for CLEAR Premium Water, signaling its intent to diversify its product range and lead innovation within the bottled water industry.

The strategic partnership aims to revolutionize KELZAI’s market positioning, promising substantial growth and dominance in the luxury water segment. Shah emphasized, “This alliance enhances our natural mineral water offerings, positioning us to deliver exceptional value and impeccable service to our customers.”

The evolving trend of upscale dining and the growing appetite for unique culinary experiences have amplified the demand for natural mineral water, setting the stage for KELZAI to elevate the dining experience in exclusive venues.

Under the acquisition terms, Energy Beverages Private Limited, the parent company of CLEAR Premium Water, will exclusively manage the distribution and marketing of KELZAI Volcanic Water.

This collaboration, leveraging a robust nationwide network across India, underscores a joint commitment to delivering top-tier natural mineral water, promising exceptional service and expanded market presence for both brands.

The synergy between CLEAR Premium Water and KELZAI Volcanic Water heralds a transformative shift within the industry, blending expertise, innovation, and unwavering dedication to sustainability and excellence.

The partnership aims to captivate the market, solidifying CLEAR Premium Water’s position as a frontrunner in the bottled water sector, while also establishing KELZAI’s prominence.

KELZAI Volcanic Water is available in eco-friendly PET bottles of various sizes, including 200ml, 500ml, and 1 liter, as well as glass bottles in 300ml, 500ml, and 750ml (offering Still & Sparkling varieties).

Follow Startup Story