Funding Alert
Childrens shopping platform Bundle O Joy raises Rs 3.9 cr in its Pre-seed funding round
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ByStartupStory | July 26, 2022
Bundle O Joy, a children’s shopping website, announced on Tuesday that it has secured Rs 3.9 crore in a fundraising round led by CIIE.CO, an incubator formed by IIM Ahmedabad. Bundle O Joy, which was founded by Akriti Gupta in 2022, assists parents in finding things such as attire, footwear, toys, books, & accessories.
The funds will be used to develop the startup’s tech, supply chain, and talent acquisition. “Children’s retail is a crowded area with everything under the sun displayed simultaneously.” Today, parents seek advice on what is best for their fast-growing child at each stage. This opens up a great chance to improve the present sub-optimal buying experience,” stated Bundle O Joy founder Akriti Gupta.
“In the next months, the firm intends to increase its services and create an enhanced user experience for its consumers while taking a holistic approach to production, retail, changing customer demands, and distribution, among many other things,” Bundle O Joy stated in a statement.
“We believe Bundle O Joy has found a need in the children’s retail category,” stated Vipul Patel, partner, seed investing at CIIE.CO. Existing online platforms, whether horizontal or vertical, do not deliver an experience that corresponds to parents’ changing purchasing habits. We are thrilled to be collaborating with the founding team in the developing area of personalized shopping experiences in children’s retail.”
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Clean-label food brand Anveshan has raised Rs 150 crore (nearly $16 million) in a Series B funding round led by Vertex Ventures Southeast Asia & India. The round also saw participation from International Finance Corporation (IFC), Swiggy co-founder Sri Harsha Majety, and existing investors including Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt co-founders Aman Gupta and Sameer Mehta. Entrackr had exclusively reported the development last week. According to Entrackr’s estimates, the funding valued the company at over $90 million. The fresh capital will be used to strengthen manufacturing capabilities, accelerate product development, expand offline distribution, and deepen its digital presence. The company also plans to invest in sourcing infrastructure, procurement systems, quality assurance, and testing capabilities while expanding partnerships with micro entrepreneurs and traditional producers. Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan sells minimally processed food products including A2 bilona ghee, cold-pressed oils, raw honey, atta, and other traditional nutrition-focused products. The startup operates through a network of rural producers and micro entrepreneurs across the country. Anveshan claims to be operating at an annual revenue run rate of Rs 280-300 crore and is targeting Rs 1,000 crore in revenue over the next 24-30 months. The company plans to expand its atta portfolio, strengthen its owned digital channels, scale offline distribution, and continue investing in product innovation. For the fiscal year ended March 2025, Anveshan reported a 64.6% increase in operating revenue to Rs 77.08 crore from Rs 46.84 crore in FY24. Its losses widened to Rs 11.88 crore in FY25 from Rs 5.74 crore in the previous fiscal year....
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