CASHe launches digital gold program “GOLDe Rewards”
- ByStartupStory | December 29, 2022
An innovative and industry-first rewards programme backed by digital gold has been introduced by CASHe, India’s top credit-led, AI-driven financial wellness platform, for its millions of members as well as prospective borrowers. This programme is called GOLDe Rewards. Every user is rewarded through the GOLDe rewards programme with GOLDe Rewards, which are digital gold coins equal to 1% of each loan transaction and are put in a gold jar that is made available to them on the CASHe app. However, the firm noted that a user will be eligible to earn GOLDe Rewards up to 5% of the loan amount requested from CASHe as part of the new year promotional launch offer. On December 28, 2022, the promotional launch offer will begin, and it will finish on January 2, 2023.
Customers can enrol in CASHe’s GOLDe Rewards programme if they take out loans with terms of 3, 6, 9, or 12 months. The business added that as part of its major new year launch, it will deposit GOLDe incentives worth 40 crores to over 25 million of its consumers. On the CASHe app, each GOLDe reward point a user earns is equal to Re 1 in digital gold. Users can exchange their acquired GOLDe reward points for digital gold, which can then be used to pay for movie tickets, a meal at a restaurant, or even to transfer money into their bank accounts. The Augmont-powered digital gold kept in the gold jar offers consumers a secure, simple, and trustworthy way to purchase, sell, and redeem 24k digital gold that is 99.99 percent pure.
Yashoraj Tyagi, Chief Technology Officer & Chief Business Officer of CASHe, commented on the introduction of GOLDe Rewards, saying, “Innovation is the key to all we do at CASHe. We have always been driven to innovate by our customers in order to provide an exceptional client experience. With the introduction of this industry-first gold rewards programme, we firmly think that our relationship with our consumers will expand beyond the realm of simple transactions and enable us to give them more value. The GOLDe rewards programme opens the door for increased interaction with our current user base and draws millions of new users to the platform.
The rewards programme was created with the millennial and GenZ generations in mind, who are increasingly participating in the digital gold market as consumer demand and interest rise. We’ve now made it possible for millions of users to earn reward points in the form of digital gold directly on the CASHe platform. Gold is a potent wealth builder and guardian.
With almost 34% (440 million) of the country’s total population, India has one of the highest millennial populations in the world. Due to rising digitalization, millennial investors have demonstrated an attraction for new-age assets like digital gold because it is immediate, practical, affordable, and completely safe. Digital gold as a potential investment is receiving enormous traction from tier 2 and tier 3 cities in addition to the big metros.
With its headquarters in Mumbai, CASHe is one of India’s top AI-based, credit-driven financial wellness platforms dedicated to enabling financial inclusion by providing services to the country’s underserved online consumers. The company’s mission is to provide possibilities for the millennial and Gen Z population by enabling financial inclusion and accessibility through the use of cutting-edge algorithms and its AI and ML-based Social Loan Quotient credit decisioning model (SLQ). Since its debut in 2016, CASHe has amassed over 25 million app downloads in the app store and granted over 5 lakh consumers loans totaling Rs 6,000 crores. The low interest rates, rapid processing, and its accommodating repayment choices make it the most popular digital credit marketplace in India. CASHe has successfully transformed into a full-fledged financial services platform that provides its customers with credit, investments, insurance, and EMI shopping over the course of the last year by consistently introducing new product offerings and services in response to growing consumer demands.
Also Read
Follow Startup Story
Related Posts
