Capital A Leads $500,000 Funding Round for Age-Tech Startup Ivory

• ByStartupStory     |    February 9, 2024

Age-tech startup Ivory has successfully raised $500,000 in a seed funding round led by early-stage VC fund Capital A. Notable angel investors, including Ujwal Sutaria of TDV Partners, Abhishek Kabra of Samara Capital, Tushar Vashisht of HealthifyMe, Abhishek Ganguly of Agilitas Sports, and Rajeev Singh of SAP India, also participated in the round.

Ivory focuses on providing services to individuals dealing with brain-related issues. The startup plans to use the investment to expand its reach to over 15 million elderly Indians at risk of dementia, addressing a crucial aspect of neuro wellness that has been largely unaddressed.

Issac John, co-founder and CEO of Ivory, highlighted the challenges faced by urban seniors, particularly those living alone, in monitoring cognitive health, especially exacerbated by pandemic-induced isolation. He emphasized that Ivory aims to bridge these gaps by offering a tech-driven platform that makes clinical tools and expertise for better brain health accessible to millions of Indians.

Rahul Krishnan, co-founder and chief product officer of Ivory, discussed the company’s focus on developing a pioneering platform dedicated to the cognitive wellness of seniors and cultivating healthy brain habits. He mentioned that Ivory offers a diverse range of interactive content, social games, neuroscience-backed assessments, and comprehensive wellness programs aimed at enhancing cognitive well-being and mitigating the risk of brain-related ailments such as dementia.

Ankit Kedia, founder and lead investor at Capital A, praised Ivory’s proactive approach to cognitive wellness, noting that the age-tech sector serves about 20% of Indians, with increasing demand for engaging and effective wellness solutions. He expressed excitement about joining Ivory on its journey of growth, considering the startup’s comprehensive mix of content, community activities, and gaming, positioning it for significant scalability.

Operating in the age-tech sector, Ivory caters to individuals aged 55 and above, including retirees, with a focus on maintaining and enhancing mental and cognitive abilities. Through skill-enhancing exercises, community-driven engagement, and assessments, Ivory aims to foster a sense of belonging among its members, serving as a mental fitness center for the silver economy.

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