Merger and Acquisition

Capillary Technologies acquires loyalty tech firm Brierley+Partners

• ByStartupStory     |    April 4, 2023

Brierley+Partners, a provider of loyalty technology, strategy, and execution with its headquarters in Texas, has been bought by Capillary Technologies, a customer loyalty and customer engagement SaaS platform.

This acquisition, Capillary’s second in the US and fifth overall, will help the business increase its presence in North America. Additionally, it will enable Capillary to take advantage of Brierley’s emotional loyalty quotient, boost client interaction, foster loyalty as a result, and quicken digital transformation.

Brierley’s considerable industry experience will be a great value for the business as it continues to expand its presence in the US market, claims Sameer Garde, CEO of Capillary Technologies.”This acquisition is a testament to our commitment to providing the best possible customer engagement and loyalty solutions to our clients,” he added.

Capillary Technologies, a customer loyalty platform that spans the entire customer lifecycle, was founded in 2012. It provides a comprehensive view of consumers and unified, cross-channel strategies that deliver a real-time, omnichannel, personalised, and consistent customer experience.

More than 250 brands are among those the business works with, including Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. It serves more than a billion customers and completes more than 5 billion transactions annually. It is present in South East Asia, the Middle East, India, the United States, and India. Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital are its backers.

“Our combined expertise will enable us to provide our clients with even more innovative and effective loyalty and customer engagement solutions through Capillary’s next-generation SaaS platform. We are excited to work together to help our clients build stronger, more meaningful relationships with their customers.” said, Bill Swift, CEO of Brierley.

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