Capillary Tech Acquires Tenerity’s Digital Connect Assets
- ByStartupStory | June 8, 2023
Capillary Technologies, a leading SaaS platform for loyalty management and customer engagement, has successfully acquired Tenerity’s Digital Connect assets. With this strategic move, Capillary solidifies its foothold in the US and Europe, marking its fifth global acquisition and third in the US market. The integration of the Digital Connect team with Capillary’s previous acquisitions of Persuade and Brierley enhances the company’s position and capabilities in the region.
According to Aneesh Reddy, Founder and MD of Capillary Technologies, Digital Connect’s specialised focus on the BFSI and telecom industry will accelerate its entry into the SaaS vertical. “After 10 years of robust growth in Asia, Capillary’s global expansion has now entered a full-throttle phase. Following two years of careful oversight to ensure a seamless merger with Persuade, we have swiftly acquired two businesses in succession, “ he added.
Capillary Technologies, headquartered in Singapore, has announced the rebranding of Digital Connect to Rewards+ after its acquisition. This addition marks the fourth product on the Capillary platform, joining Loyalty+, Engage+, and Insights+. By incorporating Rewards+, the company now provides a comprehensive suite of intelligent loyalty solutions that encompass technology platforms, consulting services, loyalty program design, analytics, an extensive rewards network, and marketing communications.
Digital Connect, with its headquarters in the US, the UK, and India, empowers businesses to effectively engage customers, boost revenue, and leverage artificial intelligence and analytics. Following its rebranding as Rewards+, the platform focuses on driving profitable loyalty by seamlessly integrating customer engagement and monetization. Notably, Digital Connect (now Rewards+) has successfully built a robust rewards network and established a strong presence in the BFSI and telecom sectors, serving prestigious clients.
Since its establishment in 2012, Capillary Technologies has expanded its presence across multiple regions, such as the United States, India, the Middle East, and Southeast Asia. The company offers an all-inclusive customer loyalty platform, granting businesses a comprehensive understanding of their consumers and enabling unified, cross-channel strategies.
Through this platform, Capillary delivers a personalized, consistent, and real-time omnichannel experience for customers. Noteworthy investors, including Warburg Pincus and Sequoia Capital, support Capillary, which proudly serves more than 250 enterprise brands like Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer.
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