Funding Alert

Siliguri-based Tea brand Brewed Leaf raises undisclosed amount in seed funding from ITI Growth Opportunities Fund

• ByStartupStory     |    December 2, 2022

India’s own homegrown Tea Start-up, Brewed Leaf has announced that it has raised an undisclosed amount in its latest seed round. The funding round saw participation from Mr Mohit Gulati General partner & CIO, ITI Growth Opportunities Fund.

The company plans to utilize the fresh funds to establish strong market presence across India and expand its innovative product line and invest in R&D.

Founded by Vaibhav Jajoo (23) & Rajat Jajoo (21), from Siliguri, West Bengal. India is among the top 5 tea exporters in the world making about 10% of the total exports. In the year 2021, the total value of tea exports from India was around US$ 687.9 million. Indian Assam, Darjeeling, and Nilgiris tea are considered one of the finest in the world.

Brewed Leaf has been making waves in the Tea industry with its disruptive and ground-breaking Hybrid Direct to Consumer model. The company offers a wide range of premium teas, all directly to the consumer through its website and mobile app. The team at Brewed Leaf is passionate about making a difference and empowering people to take back control of their health. With a goal to make Tea accessible to everyone, Brewed Leaf has built an integrated supply chain that connects the tea estates of Assam, Darjeeling and Nilgiris in India with the Consumers Directly.

Commenting on the Investment, Vaibhav Jajoo, Founder of Brewed Leaf, said “We at Brewed Leaf believe that a fresh cup of brewed tea when made with love has the power to revitalize the human spirit. Enhance the mind and bring balance to the soul. To address the gap and make Tea lovers & Consumers aware of what they consume, we have introduced 30+ natural products after more than eight months of extensive research where we use different types of Tea & Herbs to create amazing blends, Our signature blend~ 7 Spice Masala Chai has been well appreciated by everyone since our inception.”

“Tea is like water to Indians, essential for our sustenance. Based in Siliguri, Brewed Leaf has cracked the sourcing, blending and distribution. Thereby bringing to the world the freshest, organic and garden-to-cup in zero lead time”, said Meet Kotak, lead Investment Analyst, ITI Growth opportunities venture capital fund.

At present, Brewed Leaf offers 50+ SKU’s, available from their own website, and e-commerce marketplaces like Amazon, and Flipkart. To further provide ease to their customers, they are also coming up with their Chain of Brewed Leaf Tea Cafés & kiosks across the country in a strategic partnership with Village Food Courts (Village Groupe). In the future, they also plan to expand with more products in the other category and fulfil the unmet needs of Tea Lovers. Focused on pan-India growth at the moment, the Siliguri-based start-up is also eyeing to expand its footprint globally in the coming years.

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