Bollywood Star Sanjay Dutt Makes Significant Investment in Alcobev Startup Cartel & Bros

• ByStartupStory     |    June 21, 2023

Bollywood actor Sanjay Dutt has made a significant investment in Cartel & Bros, an alcobev startup aiming to import and retail a portfolio of liquor brands in India. Founded in 2021 by Mokksh Sani, Manish Sani, Jittin Merani, and Rohan Nihalani, Cartel & Bros seeks to introduce a wide range of liquor brands to the Indian market, including both international and domestic labels. The company plans to focus on premium and super-premium brands, targeting millennial consumers.

Dutt’s undisclosed investment is a major achievement for Cartel & Bros. As a well-known and respected figure in India, his endorsement will enhance the company’s credibility among consumers. Dutt’s expertise as a liquor connoisseur will be invaluable as Cartel & Bros develops its brand.

The alcobev industry in India is experiencing rapid growth, and Cartel & Bros is well-positioned to capitalize on this trend. With a team of experienced professionals and a vast network of distributors, the company is poised to become a significant player in the Indian alcobev market, bolstered by Dutt’s investment.

Expressing his enthusiasm, Dutt stated, “I am excited to be a part of Cartel & Bros. I believe that the company has the potential to be a major player in the Indian alcobev market. I am confident that my experience and knowledge will help the company to achieve its goals.”

Sani, the CEO of Cartel & Bros, expressed his delight at having Sanjay Dutt as an investor, stating, “We are thrilled to have Sanjay Dutt on board as an investor. His endorsement is a major validation for our company. We are confident that his experience and knowledge will help us to grow our business.”

Currently, Cartel & Bros is finalizing its product portfolio and plans to launch its first products in the coming months, building on the momentum generated by Dutt’s investment.

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