Boldfit Secures ₹110 Crore in Series-A Funding from Bessemer Venture Partners

• ByStartupStory     |    November 7, 2024

Boldfit, one of India’s leading fitness brands, has successfully raised ₹110 crore in Series-A funding from Bessemer Venture Partners (BVP). The investment marks a significant milestone in the company’s journey to expand its presence in the fitness industry and further develop innovative products aimed at empowering millions to lead healthier, more active lifestyles.

The funding will be used to enhance Boldfit’s product development capabilities and support its brand expansion. As the company continues to grow, this capital infusion will help bolster its mission to set new benchmarks for fitness and wellness in India.

Pallav Bihani, Founder of Boldfit, shared his excitement about the new partnership, stating, “This investment from Bessemer Venture Partners is a powerful endorsement of Boldfit’s vision to lead India’s fitness revolution. With this support, we’re ready to take the next big leap in our journey, delivering world-class products that inspire millions of people to lead healthier, more active lives. Boldfit is committed to setting new benchmarks for quality and innovation in fitness, making it accessible to every fitness enthusiast across the country.”

KL Rahul, cricketer and Boldfit’s brand ambassador, expressed his confidence in the company’s future, adding, “This funding is a strong step forward for Boldfit, driving advancement in fitness for today’s India. Excited to see how Boldfit brings in the best for wellness with this momentum.”

Anant Vidur Puri, Partner at Bessemer Venture Partners, highlighted Boldfit’s strong position in the growing Indian fitness market, commenting, “We believe sports and fitness is a rapidly growing market in India and Boldfit has emerged as an early leader in the space with its strong focus on product quality, holistic distribution, and strong brand partnerships. We’re excited to partner with Pallav and the team in their next stage of growth.”

Boldfit’s rise in the Indian fitness market comes at a time when demand for wellness and fitness products is surging, especially as more Indians adopt healthier lifestyles and incorporate fitness into their daily routines. The company’s commitment to delivering high-quality fitness products, coupled with strategic brand partnerships and a strong distribution network, has positioned it as a leading player in the fitness space.

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