BoAt headphones and accessories will be delivered via Blinkit in a few cities
- ByStartupStory | December 29, 2022
A rapid delivery service owned by Zomato in some cities, Blinkit and the Delhi-based audio company boAt Lifestyle have joined forces to provide the latter’s headphones and accessories.
People in Delhi-NCR, Mumbai, Kolkata, and Bengaluru would be able to receive boAt headphones and accessories, such as wired earphones, Bluetooth headsets, and Bluetooth earbuds, within minutes thanks to the agreement.
“boAt is extremely popular, and we are thrilled to have them on board with us,” Albinder Dhindsa, Co-founder and CEO of Blinkit, said in a statement. “Starting with headphones, we’ll soon add more popular products from the boAt portfolio, such as boAt smartwatches and high-end speakers.”
“This first-in-line partnership with Blinkit will be a game changer in the world of quick commerce as audio and wearables have become an essential part of our routine and work scenario,” Aman Gupta, Co-founder and Chief Marketing Officer of boAt, said. “The convenience of quick delivery will help navigate and troubleshoot the worries of delay, repair, and forgetfulness.”
It’s interesting to note that boAt products are also offered on rapid commerce player Zepto’s platform. These consist of earphones, smart watches, wireless portable speakers, and various accessories, including audio and USB cables.
According to Redseer Strategy Consultants’ projection, India’s fast commerce business will grow 10-15X by 2025, reaching a market value of over $5.5 billion.
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