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Blinkit Pilots 10-Minute Prescription Medicine Delivery in Bengaluru

• ByStartupStory     |    July 31, 2025

Quick commerce major Blinkit has begun piloting the delivery of prescription medicines in select areas of Bengaluru. This marks a notable extension of the company’s offerings, which previously included only over-the-counter (OTC) medications.

With this new service, users in the pilot zones can now order not just OTC drugs, but also a broader range of prescription-based treatments including antibiotics, antihistamines, eye drops, nasal sprays, and topical ointments. In addition, Blinkit is also offering free doctor consultations through its app. These consultations are especially targeted at customers who are either unable to upload a valid prescription or have uploaded one that doesn’t meet regulatory requirements.

This development comes amidst a broader push by Blinkit into the healthcare and emergency services space. Earlier this year, the Zomato-owned platform launched a 10-minute ambulance service in Gurugram. According to Blinkit and Zomato founder Deepinder Goyal, the service now comprises 12 ambulances stationed across six depots, up from five at launch. He recently shared that the ambulances have responded to 594 calls, with half of them being critical emergencies, and are able to reach patients within 10 minutes in 83% of cases.

Blinkit is also reportedly working on building an in-house paramedic training program, reinforcing its commitment to integrating quick commerce with vital healthcare services.

The move into prescription medicine delivery places Blinkit in direct competition with other platforms making similar strides. In April 2024, PhonePe’s Pincode launched a 10-minute medicine delivery service across three cities. Swiggy, through its Instamart arm, had earlier partnered with PharmEasy to deliver medicines within minutes. Other players like Tata 1mg, Flipkart Minutes (via SastaSundar), and Apollo 24/7 have also been exploring similar offerings.

Meanwhile, startups like Plazza, Farmako, and Zeno Health are fast emerging in this segment, aiming to revolutionize medicine delivery with 30 to 50-minute fulfillment windows. Notably, Zeno Health recently secured $25 million in Series C funding and launched a 50-minute delivery service across Mumbai.

The rising interest in fast healthcare delivery by India’s quick commerce ecosystem reflects a growing demand for hyperlocal, time-sensitive medical services. As Blinkit rolls out and scales this pilot in Bengaluru, industry observers will be closely watching how well the model performs—and how quickly it can be replicated across other metros.

Startup Story has reached out to Blinkit for an official comment and will update the article as and when a response is received.

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