Bling Jewelry brand Zillionaire secures investments double the original ask by Shark Anupam Mittal
The 19-year-old founders of Zillionaire India, a lifestyle jewelry brand that specializes in bling jewelry made primarily of silver and/or cubic zirconia have secured an investment of Rs 1 Crore for 10% equity from Anupam Mittal.
The Jaipur-based startup creates bling jewelry popularized by rappers, which is only sold on the company’s website. Zillionaire sells a regular selection of earrings, pendants, bracelets, cuffs, and other jewelry, as well as customized items. The average order value is 14,000, with a minimum value of 15,000 for a custom piece.
Celebrities such as Ranveer Singh, Varun Dhawan, Janhvi Kapoor, Raftaar and B Praak, and director Karan Johar are among the startup’s clients.
“We don’t just want to be a jewelry brand. We want to be a lifestyle brand, so that in the future if your chair has the logo of Zillionaire, its value rises. The sky’s the limit for us,” stated Goyal introducing Zillionaire on the show.
The founders asked for an investment of ₹50 lakh for 3.3% equity, but went home with an investment of ₹1 crore for 10% equity from shark Anupam Mittal, the founder of Shaadi.com.
The direct-to-customer (D2C) brand, founded in 2020 by Aaditya Fatehpuriya and Raghav Goyal, has a verified Instagram handle with over 56k followers. In its first year of operation, the startup earned Rs. 11 lakh. Since then, it has grown at a rate of 554%, with sales totaling 72 lakh in FY22. The company’s year-to-date sales reached 1 crore in FY23, with a profit of 15 lakh. The founders anticipated total sales of 2 crore in FY23.
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