Bizom Secures $12 Million in Series B Funding to Revolutionize Retail Distribution
- ByStartupStory | December 18, 2024
Hyderabad-based SaaS startup Bizom, focused on transforming the retail industry, has raised $12 million in a Series B round of funding led by venture capital firm Pavestone. This funding round saw Pavestone contributing $7.5 million, with participation from existing investor IndiaMART and various family offices. Previously, Bizom had raised around $6 million in its Series A funding round.
The newly secured capital will be utilized for product development, supporting delivery infrastructure, and expanding key accounts.
Bizom’s SaaS platform is designed to enhance sales efficiency, product distribution, and retailer-brand relationships. The platform is used by more than 600 retail brands across industries such as CPG, dairy, and FMCG, helping businesses digitize their route-to-market operations. This enables brands to gain visibility into ground-level operations and better understand market demand for their products.
“This investment isn’t just capital—we are engineering the future of retail distribution through next-generation products like Real Intelligence infrastructure, agentification, voice recognition, and augmented reality to address real-world challenges faced by global retail enterprises,” said Lalit Bhise, CEO, Bizom.
Srikanth Tanikella, Managing Partner at Pavestone, expressed his enthusiasm for the partnership, saying, “We are excited to partner with Bizom. Their platform is trusted by several FMCG enterprises and empowers them to drive growth by streamlining distribution and enabling faster insights into the market. This investment is in line with the focus of our Fund’s Investments.”
Dinesh Agarwal, CEO of IndiaMART, added, “The digital transformation of India’s consumption landscape is accelerating, and Bizom is perfectly positioned to lead this revolution in retail distribution. Our investment reflects our confidence in their vision of digitizing B2B retail.”
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