Biryani by Kilo acquires majority stake in healthy dessert startup Get-A-Way
- ByStartupStory | December 6, 2022
Sky Gate Hospitality, the parent company of Biryani By Kilo has acquired a majority stake in healthy dessert brand Get-A-Way for about $2 million. The brand will get access to Biryani By Kilo’s over 100 cloud kitchens in about 45 cities from now on. Meanwhile, the cloud kitchen brand, known for its biryanis and kebabs, is also planning to raise its Series C funding round which it expects to close by early next year.
Talking about the investment in the healthy dessert start-up, Vishal Jindal, Founder & Co-CEO, of Biryani By Kilo, told businessline, “With our investment and value-addition, we expect Get-A-Way to scale up as a category creator and leader. With this partnership, we are combining our brand power to reach out to new and existing customers to offer a combination of delectable biryani with sumptuous desserts. They have a great range of healthy dessert products, while we have a strong distribution network.
Get-A-Way, as a start-up, had appeared in Shark Tank India season 1 and bagged an investment of ₹1 crore from 3 investors, Aman Gupta, Ashneer Grover, and Vineeta Singh. The brand offers products such as high-protein ice-creams, low-calorie kulfis, popsicles and ice-cream sandwiches. It also has plans to launch vegan ice-creams and healthy cakes in the coming days.
“We believe the healthy dessert category and the frozen dessert category are taking-off as key trends and this move helps us to invest in this emerging segment ahead of the curve. This is also part of our strategy to leverage our cloud kitchens to invest in adjacent categories. We are also looking at investing in another start-up in the North Indian cuisine space,” Jindal added.
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