Bigspoon and Mouni Roy Join Forces to Launch Premium Pizza Brand “The Pizza People” in the Cloud Kitchen Space
- ByStartupStory | January 30, 2023
Bigspoon, a prominent Cloud Kitchen company, in partnership with Bollywood star Mouni Roy, launched The Pizza People, a new pizza brand. The brand’s launch was one of the largest in India, with 35 outlets across 15 cities, including Delhi NCR, Hyderabad, and Pune, now available. Bigspoon utilized its extensive network of cloud kitchens in Tier-1 and Tier-2 cities to make The Pizza People available in these locations.
Kapil Mathrani, Bigspoon CEO and Co-Founder said, “We are excited to announce the launch of our bespoke Pizza brand, The Pizza People with Mouni. Her hands-on approach in brand building and her massive popularity adds immense value to Bigspoon.”
He added “Despite the size of the market, premium pizzas have been an underserved category in the delivery market of India, due to a lack of standardization of food, lack of attention to packaging, and most large brands being franchisee-led. Bigspoon operates only company-owned outlets to maintain the highest degree of quality and processes. We would be doubling our outlet count in the next couple of months, to bring the finest pizzas across the country, and also launch internationally in the next quarter.”
Pizza is one of the largest food categories in the delivery space, and with its second phase of a launch coming up in March, The Pizza People would be available across 50+ outlets in 25 cities. Bigspoon recently raised its Series-A equity funding, in a round of INR 100 Cr, from IAN, NB VC, Go Ventures, and Anicut.
Mouni Roy,Celebrity and Investor, stated, “I have always been a huge foodie and I am thrilled to be able to share my love for it with everyone. The Pizza People is dedicated to providing customers with the highest quality pizzas with the freshest ingredients. I can’t wait for everyone to try our delicious pizzas and be a part of the TPP family.”
About The Pizza People:
The Pizza People, a Neapolitan-style pizza chain exclusively for delivery, has been launched in response to the market gap for premium, hot pizzas in major cities across India. The chain offers premium cheese and imported toppings on a Neapolitan-style pizza base made from Australian wheat and packaged with vented boxes to maintain temperature and moisture during delivery.
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