Fintech

BharatPe Launches New App to Enhance Investment Offerings

• ByStartupStory     |    October 29, 2024

BharatPe, a leading fintech player, has announced the launch of its new investment platform, Invest BharatPe, aimed at providing consumers with a secure and user-friendly gateway to a wide array of investment options. The app is now available for download on both the Google Play Store and the App Store.

Invest BharatPe is designed to help consumers achieve their financial goals effortlessly with just a few clicks. The platform debuted with the launch of Digital Gold, allowing users to buy pure, 24K digital gold for as low as Rs. 100, making it accessible to all consumers, regardless of their budget. In addition, BharatPe announced that consumers can avail 1.1 percent free gold on every purchase during this festive season.

In collaboration with Safegold, the Digital Gold feature enables users to purchase and sell gold digitally, providing a secure and hassle-free experience without the risks associated with physical gold, such as theft or loss. The feature is tailored for modern consumers seeking convenience, security, and flexibility in their investment journeys.

Commenting on the launch, Nalin Negi, CEO of BharatPe, stated, “The festive season is the perfect time to launch Invest BharatPe and introduce Digital Gold to our consumers. This period symbolizes new beginnings, and we believe it’s the ideal moment for individuals to take charge of their financial journeys. At BharatPe, we are committed to empowering individuals to achieve their financial dreams. This app is designed to make investing simple, secure, and accessible to everyone—regardless of their budget or financial knowledge. The investment platform is in line with our objective of driving financial inclusion for the underserved across the country. During the festive season, a large number of consumers plan and invest in gold, making it the perfect time to introduce this new offering.”

Nalin further added, “We will be adding more investment products on our Invest BharatPe platform in the coming weeks. Our objective is to give consumers the option to choose from a range of investment options in line with their preferences. We are committed to providing a portfolio of trusted and well-regulated financial products on the Invest BharatPe platform as we strive to become a one-stop solution for consumers looking to secure their financial future.”

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