Funding Alert

Better Nutrition Secures ₹10 Crore Funding to Expand Biofortified Food Offerings

• ByStartupStory     |    April 2, 2025

Better Nutrition, India’s first biofortified food brand, has successfully raised ₹10 crore in its latest funding round. The investment unites a strategic alliance of family offices, high-net-worth individuals (HNIs), and angel investors, all aligned with the company’s mission to make nutrient-rich food affordable and accessible to every Indian household. This round saw a strong reaffirmation from early investors, with nearly 30% of the total funding coming from existing backers, demonstrating deep confidence in Better Nutrition’s vision and execution capabilities.

“This fundraising round wasn’t just about securing capital – it was about forging a coalition of strategic partners across industries to propel the brand’s next phase of growth,” said Prateek Rastogi, Co-founder of Better Nutrition.

Industry Leaders Endorse Better Nutrition’s Vision

Namita Thapar, Executive Director of Emcure Pharmaceuticals and a Shark Tank India investor, emphasized the significance of the brand’s mission: “Better Nutrition is addressing one of the most pressing yet often overlooked issues – hidden hunger. Their approach is innovative, their mission is transformative, and they are committed to making an impact. This is the kind of business that aligns both health and financial viability, making a tangible difference in people’s lives.”

Shantanu Deshpande, Founder & CEO of Bombay Shaving Company, who invested through his fund The BarberShop, added: “Better Nutrition is that rare combination of a purpose-driven mission with founder-level clarity and execution. Their sharp focus on scaling biofortification and reimagining everyday nutrition makes them not just an investable business—but a movement you want to be a part of and help shape.”

Exponential Growth Since Shark Tank India Feature

Better Nutrition’s appearance on Shark Tank India catapulted biofortified foods into national awareness. Since then, the brand has achieved remarkable growth, including a 5X increase in revenue, a 10X surge in website traffic, fulfilling over 25,000 orders, and expanding across major quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and BigBasket.

“This wasn’t a round we raised – it was a round we constructed. Every name on this cap table represents a very specific lever we’ll need in the coming phase – whether it’s last-mile logistics, content-led commerce, international trade, corporate governance, or institutional capital access. In today’s environment, capital is available—but building the right capital+capability stack is what separates momentum from real scale. That’s what this round was about,” said Prateek Rastogi.

Co-founder Aishwarya Bhatnagar shared an ambitious outlook for the company’s future: “We are on track to build a ₹1000 crore brand by the end of the decade. We’ve taken our proprietary tech beyond staples and are now scaling it across pulses, oilseeds, and other foundational crops. What excites us most is the next line of products – foods made from our own crops, where we retain their nutrient density, low-GI profile, and pesticide-free integrity. We’ve focused not just on one trait, but stacked multiple benefits—higher iron, zinc, protein, better digestibility – and brought them together in formats that are ready for everyday India.”

Strategic Utilization of Funds

The newly raised capital will be used to:

• Expand product offerings in the biofortified food segment.
• Strengthen distribution across quick commerce, offline retail, and direct-to-consumer (D2C) channels.
• Scale farmer training programs and sustainable sourcing initiatives.
• Invest in R&D and nationwide awareness campaigns to educate consumers on biofortified foods.

Key Investors and Past Funding

The funding round also saw participation from Aclr8.vc, the fund co-led by Apurva Chamaria (Global Head – Venture Capital & Startups, Google), Karan Jindal (India Lead – Content Marketing, Meta), and Arjun Vaidya (V3 Ventures), along with Akshay Ghulati (Shiprocket).

Greenday, the parent company of Better Nutrition, had previously raised ₹3.1 crore in 2022 in a round led by IIM Ahmedabad Ventures. Since then, the company has witnessed a 3X growth in both revenue and valuation, reflecting strong traction in its mission-driven business model.

About Better Nutrition

Better Nutrition is committed to addressing the nation’s nutritional challenges by offering biofortified grains that are naturally enriched with essential nutrients such as zinc, iron, protein, and calcium. By collaborating with over 15,000 farmers and fostering a growing network of rural micro-entrepreneurs, Better Nutrition aims to make nutrient-rich grains accessible to every Indian household, enhancing energy, immunity, and overall health without necessitating significant dietary changes.

The company has garnered recognition for its innovative approach, securing investments from prominent figures such as PV Sindhu and Masterchef Pankaj Bhadouria, and featuring on platforms such as Shark Tank India Season 4. Headquartered in Lucknow, Uttar Pradesh, Better Nutrition continues to lead the way in promoting health and wellness through its range of biofortified products.

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