Bebe Burp, a leading baby food brand under Mighty Steps Pvt Ltd, has successfully raised Rs 8 crore in its latest Pre Series A funding round. The investment comes from the Gruhas Collective Consumer Fund (GCCF), a joint venture between Gruhas and Collective Artists Network. This substantial funding aims to bolster Bebe Burp’s expansion in the baby food sector.
Founded in 2018 by Shruti Tibrewal, Bharat Tibrewal, and Chirag Gupta, Bebe Burp was established to meet the growing demand for nutritious and homemade-quality baby food alternatives. The company specializes in producing instant mixes, cookies, and snacks made from natural ingredients, including porridge mixes, millet puffs, and ragi cookies. To date, Bebe Burp has catered to over 150,000 mothers, offering a healthier option for their children’s diet.
The newly acquired funds will be allocated strategically: 60% for growth, 20% for operations, 10% for product development, and the remaining 10% for team building. The investment will support market expansion, product innovation, and technological advancements such as enhanced packaging and delivery systems.
“Our focus will be to expand into new domestic and international markets through the recently acquired funds. To increase brand awareness and visibility, we will employ diversified strategies ranging from influencer partnerships to creative campaigns. Bebe Burp has a vision in place to penetrate e-commerce and quick commerce to fortify its presence in the market while investing in R&D to improve innovation. This funding will pioneer our position as a leading Indian brand in the global baby food market, potentially attracting more international investment and interest,” said Chirag Gupta, co-founder of Bebe Burp.
The global baby food market is projected to reach $109 billion by 2027, growing at a CAGR of 6.1% from 2021 to 2027. The Indian market, valued at $6.5 billion in 2023, is expected to grow at a CAGR of 14% between 2024 and 2030. Bebe Burp aims to leverage these market trends with its range of organic products and strategic initiatives.
