Baby Care Quick Commerce Startup Peeko Raises $3.2M Seed Round Led by Stellaris Venture Partners
- ByStartupStory | August 26, 2025
Baby care–focused quick commerce platform Peeko has raised $3.2 million in a seed funding round led by Stellaris Venture Partners, with participation from a group of leading angels and investors. The startup plans to use the capital to enhance its product experience, expand its curated catalogue, and scale operations in Bengaluru while preparing for pilot launches in other metros.
Founding and Vision
Peeko was founded earlier this year by IIT alumni Chetan Sharma (ex-Leap), Vivek Khetan (ex-OYO), and Abhijit Gairola (ex-Leap). The platform is positioning itself as a one-stop destination for new parents, promising delivery of baby care essentials in under 60 minutes. By integrating try-and-buy and instant return models into its offering, Peeko aims to solve persistent pain points such as catalogue fatigue, unreliable product quality, and long delivery timelines that parents often face in the baby products market.
“Parents today lack a convenient, reliable solution for their baby care needs. They often have to step out for purchases or wait days for online deliveries, only to face issues with fit, returns, and refunds,” said Chetan Sharma, Co-founder of Peeko. “We are building a brand that parents can trust and love, every single time.”
Investor Participation
The seed funding round was led by Stellaris Venture Partners, with support from a host of strategic investors. These include Maninder Gulati (former OYO), Kunal Bahl and Rohit Bansal (Titan Capital), Abhishek Goyal (Tracxn), Nitin Gupta (Uni), and Arjun Vaidya (V3 Ventures). Their backing underscores strong investor confidence in Peeko’s ability to redefine the baby care category in India.
Growth Plans
With the fresh funding, Peeko plans to expand its curated catalogue across multiple categories including apparel, toys, baby gear, and consumables. The startup is also focused on enhancing its platform by introducing AI-powered shopping recommendations to personalize the experience for each parent. Over the next 12 to 18 months, Peeko will double down on Bengaluru as a core market by opening more dark stores and improving service efficiency, while simultaneously piloting launches in other key metro cities.
Peeko’s website Peekonow is already live, and the company is preparing to roll out its mobile application in September 2025, further strengthening its digital-first distribution model.
Investor Perspective
According to Mayank Jain, Principal at Stellaris Venture Partners, the baby care and kids’ products market in India presents a large but fragmented opportunity that is still heavily offline. “Quick commerce presents an opportunity to combine offline reliability with online convenience for time-constrained parents. Peeko has the potential to reimagine the baby care category and become the go-to brand for millions of young families,” he said.
Market Context
The baby care and kids’ products sector in India has long been fragmented, with offline sales accounting for a large majority of transactions. However, time-pressed young parents are increasingly turning to digital-first solutions, demanding faster access, better product variety, and a more seamless shopping experience. By bringing together curated quality, quick fulfilment, and customer assurance features like try-and-buy, Peeko positions itself at the intersection of offline reliability and online convenience.
As it scales, the brand hopes to establish itself as the most trusted quick commerce platform for baby care in India, backed by a strong team, deep investor support, and the ability to solve some of the most pressing challenges modern parents face.
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