Funding Alert

ANNY Raises ₹10 Crore in Pre-Series A Round Led by Atomic Capital to Redefine Accessible Luxury for Indian Women

• ByStartupStory     |    July 23, 2025

In a major boost to its ambition of becoming India’s leading accessible luxury fashion brand, ANNY has secured ₹10 crore in a Pre-Series A funding round led by Atomic Capital, an early-stage venture capital firm known for backing high-growth consumer-tech brands. The fresh infusion of funds positions ANNY to accelerate product innovation, team expansion, and market growth as it targets ₹100 crore in annual recurring revenue (ARR) within the next year.

Founded in 2023 by Japjot Singh (CEO), Aveen Kaur (COO), and Rahul Tanwar (CTO), ANNY was born from a simple insight — solving the perennial “nothing to wear” dilemma faced by modern Indian women. The brand combines trend-led design, vertically integrated manufacturing, and a proprietary fashion engine powered by real-time data to deliver globally inspired styles at unmatched speed and affordability.

“We’ve built ANNY with a clear vision — to offer premium fashion that is not just aspirational but also accessible,” said Japjot Singh, Co-founder and CEO of ANNY. “Our inventory-light, tech-driven model gives us the edge to respond to trends instantly, minimize risk, and deliver joy to every consumer. With Atomic Capital’s strategic support, we’re scaling not just faster, but smarter — with an eye on ₹100 Cr ARR by 2026.”

Atomic Capital, which recently closed an oversubscribed fund with over ₹400 crore in commitments, brings more than capital to the table. The VC firm is known for its hands-on approach, operational rigor, and consumer-centric investment thesis.

“As India’s fashion spend continues to rise, ANNY stands out with its operational excellence, real consumer connect, and data-first mindset,” said Apoorv Gautam, Founder of Atomic Capital. “From our first conversation, we saw alignment in values and vision. The ANNY team is building in a highly capital-efficient manner and is well-positioned to scale into a category-defining brand in accessible luxury.”

What the Funding Will Power

The ₹10 crore will be deployed strategically across core growth areas:

Product expansion across categories and demographics

Enhancement of ANNY’s proprietary tech stack for real-time fashion insights and improved customer experience

Key leadership hiring to support scale and drive execution

Strengthening of distribution channels including new D2C verticals and third-party marketplaces

Deepening community and brand engagement through marketing and influencer-driven campaigns

In just over a year, ANNY has grown 8X — a testament to its agile model and deep consumer understanding. With its inventory-light approach, high-speed manufacturing, and sharp pricing, ANNY is carving out a distinct niche in India’s fast-growing fashion-tech lan dscape.

About ANNY

ANNY is India’s first inventory-light, real-time fashion-tech brand in the accessible luxury segment. Built for the modern Indian woman, ANNY delivers globally inspired, premium-quality fashion at accessible prices, backed by a proprietary trend engine and vertically integrated supply chain. The company’s mission is to democratize fashion with speed, innovation, and style.

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