Amazon Launches Generative AI Accelerator Program to Support Startups Worldwide
- ByStartupStory | April 7, 2023
Although Amazon is not typically associated with generative AI, it is still making efforts to support and promote the technology. To this end, Amazon Web Services (AWS) has announced the launch of a new program called the Generative AI Accelerator. The initiative will provide support to the most promising startups in the field, offering a range of benefits including AWS credits, access to expert mentors, and networking opportunities. Over the course of 10 weeks, participants will work on their projects and receive guidance from industry leaders before presenting their work to potential investors and customers.
Although the Generative AI Accelerator program offered by AWS is open to all startups in the field, Amazon suggests that applicants should have a minimum viable product in place and some level of customer interest. The sign-up period runs until April 17th and is open to candidates from anywhere in the world. Amazon also emphasizes that there are no restrictions on the potential applications of the technology, meaning it can be utilized in diverse industries ranging from law to healthcare for drug discovery.
Amazon’s main goal in launching the Generative AI Accelerator program is to act as a “catalyst” for innovation in the field. However, the company is also transparent about its desire for increased business at AWS as a result of the program. One example of a successful project that used AWS is Runway’s artist-oriented AI, which provided effects for the film “Everything Everywhere All At Once”. As startups flourish and succeed through the program, there is a strong possibility that they will become more reliant on AWS as demand for their products and services increases.
Currently, Amazon has a limited amount of in-house generative AI technology available, with its Create with Alexa feature being one example of its capabilities. However, unlike its competitors such as Google and Microsoft, Amazon does not face significant pressure to develop its own generative AI products. The company can still benefit from the popularity of AWS tools, and the Generative AI Accelerator program may serve as a source of inspiration for Amazon’s future AI-related work.
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