Amagi Acquires Argoid AI to Enhance OTT Solutions with Advanced AI Capabilities
- ByStartupStory | December 4, 2024
Amagi, a leading Bangalore-based cloud SaaS technology company specializing in broadcast and connected TV (CTV), has acquired Argoid, a company known for its advanced recommendation engines and programming automation for OTT platforms. This strategic acquisition will bolster Amagi’s existing offerings by integrating Argoid’s AI technology, further enhancing the functionality of its Amagi NOW and CLOUDPORT solutions.
Amagi has been making significant investments in Artificial Intelligence (AI) and Machine Learning (ML) in recent years, focusing on transforming the media and entertainment industry. The integration of Argoid’s proprietary algorithms will enable Amagi to address several critical challenges within the OTT industry, including content discoverability, viewer retention, and intelligent programming, while providing an improved viewer experience and monetization strategies.
Baskar Subramanian, Co-Founder and CEO of Amagi, shared his insights on the acquisition, emphasizing the role of AI/ML in the company’s growth and the broader media landscape. He said, “Amagi has been investing in AI/ML over the last couple of years. We strongly believe in the AI/ML’s pivotal role in transforming the Media and Entertainment industry, creating efficiencies, enhanced monetisation, and a superlative viewer experience.”
He further added, “With this acquisition, Amagi will integrate Argoid’s AI components into its award-winning cloud solutions, significantly enhancing value for our customers. The combined tech expertise of both companies will address key challenges in the streaming industry, such as content discoverability, viewer retention, and intelligent programming.”
As part of the acquisition, Argoid’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join Amagi to lead the integration of AI into Amagi’s product suite, boosting the company’s capabilities in the AI-driven OTT space.
Gokul Muralidharan, one of the founding members of Argoid, expressed his excitement about the partnership with Amagi, stating, “We are thrilled to join forces with Amagi, a true leader in media technology. This partnership allows us to scale our AI-driven solutions, delivering even greater customer value. Together, we will revolutionize how content is programmed and distributed in the digital era.”
This acquisition is expected to further solidify Amagi’s position in the competitive OTT landscape, as it continues to push the boundaries of cloud-based media technology and AI integration. The collaboration with Argoid marks a significant milestone in Amagi’s mission to deliver innovative solutions that reshape the future of digital content distribution and streaming.
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