Alison AI Raises $5.1 Million Led by Crescendo Venture Partners and yellowHEAD
- ByStartupStory | May 1, 2023
In the modern age dominated by AI, it’s imperative for creative and media teams to leverage technology for analyzing their creative assets and conducting A/B testing. Failure to do so could result in losing out to competitors who are using these tools to gain an edge in the market.
Alison, an Israeli startup, provides analysis of creative work including typeface characters, colors, sounds, and text. This data-driven analysis generates a creative brief prompt that can be utilized by creative teams for either a generative AI production platform like Midjourney or their human team. By leveraging Alison’s technology, creative teams can improve their efficiency and produce higher quality results.
Alison AI has secured a pre-seed funding round of $5.1 million from investors such as Crescendo Venture Partners, a16z, and yellowHEAD, among others. The company competes with VidMob, Replai, and Vizit, but distinguishes itself by enabling advertisers to gain insights into their competitor’s creatives and the impact of specific creative elements. Asaf Yanai, the CEO and co-founder of Alison AI, asserts that their technology empowers advertisers to make data-driven decisions to improve the performance of their campaigns.
Using more than 10 AI models including sentiment recognition, text recognition, sound recognition, and visual recognition, Alison AI analyzes advertising creative elements to identify crucial aspects of the creative. The company’s technology is capable of analyzing over one billion creative elements across various social media platforms, including AdWords, AdMob, YouTube, Facebook, Instagram, Snapchat, and TikTok. Asaf Yanai, the CEO and co-founder of Alison AI, emphasizes that their technology allows advertisers to make data-driven decisions that improve campaign performance.
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