AJIO Launches AJIOGRAM to Empower Indian Fashion Startups with Innovative Products
- ByStartupStory | November 3, 2023
Reliance Industries’ online fashion retail platform, AJIO, has unveiled a new venture called AJIOGRAM. This content-driven interactive ecommerce platform is focused on Direct-to-Consumer (D2C) brands that are redefining the fashion landscape with their innovative offerings.
Accessible through the AJIO app, AJIOGRAM seeks to onboard 200 exclusive Indian D2C brands by the following year, providing customers with a diverse selection of styles, ranging from streetwear to artisanal, minimalistic, sustainable, and slow fashion, among others.
AJIO is committed to investing in and offering comprehensive support to help these brands scale their operations. Vineeth Nair, CEO of AJIO, shared his thoughts on the initiative, stating, “Over the past few years, the Indian D2C revolution has produced numerous brands that have aced innovative and mindful fashion. AJIOGRAM will bring these brands under one umbrella, helping them scale and accelerate their growth while leveraging AJIO’s seamless shopping experience. With this initiative, we aim to empower the next 100 fashion startups to emerge from India.”
AJIOGRAM showcases an array of top brands, including Urban Monkey, Supervek, Quirksmith, KRÁ Life, Creatures of Habit, Cecil, Truser, Fancypants, MIDNIGHT ANGELS BY PC, Monks of Method, and Crafts and Glory, to name a few.
Previously, AJIO had announced its plans to establish a new marketplace operating on a zero-commission model, particularly designed for low-priced fashion items. This new venture, called Ajio Street, is set to offer merchants a 15-day payment settlement, enhancing the overall experience for both sellers and buyers in the online fashion retail space.
Exciting news! We’re now on WhatsApp Channels too. Subscribe today by clicking the link and stay updated with the latest insights in the startup ecosystem! Click here!
AJIOGRAM’s launch signifies a significant move in supporting and fostering innovation in the Indian fashion industry. It serves as a platform to unite promising D2C brands, offering them the resources and reach they need to thrive and make a mark in the world of fashion.
Follow Startup Story
Related Posts
