Ajay Devgn Launches Prismix, an AI-Driven Media Venture for Storytelling

• ByStartupStory     |    March 13, 2025

Bollywood actor and filmmaker Ajay Devgn has announced the launch of Prismix, an AI-driven media company focused on generative AI storytelling. The company aims to empower filmmakers, brands, and content creators by leveraging artificial intelligence to produce high-quality and scalable content.

Ajay Devgn will serve as the Chairman of Prismix, leading the venture alongside Danish Devgn (Co-Founder & Chief Business Officer), Vatsal Sheth (Co-Founder & CEO), and Sahil Nayar (Co-Founder & Chief Creative Officer). The leadership team envisions a future where AI plays a transformative role in the media and entertainment industry.

Ajay Devgn on AI-Driven Storytelling

Speaking about the launch, Ajay Devgn, Chairman, Prismix, said:

“With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers and brands bring their vision to life in ways never imagined before. Our goal is to revolutionise media by making high-quality, AI-driven content more accessible and scalable.”

Bridging the Gap Between Technology and Creativity

Highlighting the company’s mission, Danish Devgn, Co-Founder and Chief Business Officer, stated:

“Prismix is about bridging the gap between technology and creativity. AI offers endless possibilities, and we are here to harness its full potential to empower creators, brands, and storytellers.”

Transforming Media and Entertainment

Shedding light on how Prismix will redefine the industry, Vatsal Sheth, Co-Founder and CEO, remarked:

“With this company, we aim to redefine entertainment and guide AI in media. We specialise in harnessing the power of AI to revolutionise media and entertainment. Our commitment lies in creating an ecosystem where storytelling meets efficiency, enabling stunning content production at scale.”

Unleashing Creativity Without Limits

Emphasizing the creative freedom offered by AI, Sahil Nayar, Co-Founder and Chief Creative Officer, added:

“Creativity should never be limited by resources or technology. With Prismix, we are breaking barriers, allowing imagination to flourish through AI-powered storytelling.”

Expanding AI in Content Creation

Prismix will focus on generative AI applications across various content formats, including short films, series, graphic novels, music videos, corporate content, and social media campaigns. The company aims to simplify complex projects while ensuring high-quality and engaging storytelling.

Additionally, Prismix is collaborating with media, education, and other sectors to develop innovative AI-driven content solutions. With this venture, Ajay Devgn and his team are setting a new benchmark in AI-powered storytelling, bridging the gap between technology and creativity.

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